Profile picture
, 4 tweets, 2 min read
My Authors
Read all threads
This pretty much sums up the state of things

From @packyM and Not Boring
This is one of the more important takes time I have seen, period

It should be read and understood by everyone in the DTC ecosystem

Read the whole post here

notboring.substack.com/p/shopify-and-…
More amazing truthiness
I shared this graphic a while back. It's a visualization of where the profits go for DTC brands, that lines up closely with the concepts in the article:
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Digitally Native

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

More from @digitallynativ see all

Profile picture
Digitally Native
@digitallynativ
If I'm founding a DTC brand today there's only one choice for market positioning:

Luxury

We are undergoing the largest wealth consolidation event in our nation's history, and a continuation of what the digital era had already catalyzed
2/ The pandemic and remote work financially favors those with discrete income/wealth and those who sit behind screens for a living

This divide has been deepening since 1989, coinciding with the digitalization of commerce, a force which has now exploded in velocity

NASDAQ 📈
3/ It is for this reason, that the best place for a new DTC brand to be positioned is at the top of the market

Find the highest priced brand/product in the market. Build a great product with an authentic story and price it 20%-25% higher than the highest competitor

Luxury💎
Read 6 tweets
Profile picture
Digitally Native
@digitallynativ
A thread about LEGO

On overcoming adversity 🧯

On product principles 🧒

And on building a distribution channel, brick by brick 🧱
2/ It's 1916 in the sleepy village of Billund, Denmark

A young carpenter named Ole Kirk Christianson leverages his love for woodworking and opens a carpentry business

He finds modest success, producing ladders & stools

But in 1924 an accidental fire burns his shop down
3/ Christianson rebuilds his workshop, bigger and better than before.

This financial risk turns into a disaster when the US stock market crashes in 1929, and a global recession ensues

Ole pivots his shop away from making expensive furniture

towards inexpensive Toys
Read 18 tweets
Profile picture
Digitally Native
@digitallynativ
A thread about White Claw 🐾

And entrepreneurship...

🍷
2/ In the early 1970s, a Canadian born recent college grad named Anthony von Mandl landed a wine selling apprenticeship

He quickly parlayed that experience into starting his own wine importation business out of the back of his car at the age of 22
3/ Over the next decade, von Mandl continues to expand his business throughout Vancouver and across Canada.

He moves into a modest office in Vancouver and prudently squirrels away profits

At the age of 31, he purchases Mission Hill Winery northwest of Vancouver
Read 18 tweets

Embed code for your website

×
Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!