A4.1: The only "rule" I can think of for this is, "it depends" -- what is your brand? What is your target audience? What social/political issues? It *can* make sense, but it can just as easily alienate you from your target audience if not done correctly.
#SEMRushchat
#SEMRushchat
A4.2: Likewise, the last thing many brands want is to be pulled into a national debate or targeted by certain elected officials for expressing their viewpoints -- which is certainly a possible outcome for engaging in overtly political debate. #semrushchat
A4.3: But, where there's a risk, there's also a potential reward. For an upstart brand, or a brand with a clear, defined target audience that's overwhelmingly invested in a specific social/political issue, taking a stand can foster loyalty + new customer acquisition. #semrushchat
A4.4: @patagonia is a fantastic example of a brand that takes a stand for what they believe + engages in social/political conversation around a select few topics. That's part of who they are, and their commitment has helped them build a strong brand + loyal audience. #semrushchat
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