Thread by @1HaKr

📬Want to improve CTR for transactional and promotional emails?

Follow these simple tips to create trust and increase brand value while improving email CTR.

🧵👉

1/ Showing your company logo on transactional emails increases its value and increases the chance of being clicked. It also creates trust and builds the brand.

2/ For promotional mail add your own image so it increases its value because it becomes more personal and friendly. When it's personalized and friendly, users open and act on them more.

3/ You cant make any changes to your email, rather it is controlled by the email client which users use. The main clients are GMail which uses avatar from google account and other clients like thunderbird, mailbird, postbox etc use avatar from gravatar.

4/ Create a google account with the email that use to send transactional emails. Now go to profile and update profile picture.

google.com

5/ Now similarly go to gravatar and create an account with the same email. Now go to profile and update profile picture.
wordpress.com/start/wpcc/oau…

Check your Gavatar en.gravatar.com/site/check/

6/ A new Standard called BIMI is in works that is being led by Google and Linkedin which will create brand value along with security.

bimigroup.org

i was surprised to see @IndieHackers is not doing this it yet!
@csallen ?

Is this something lot of don't know? I hardly see any in my inbox 🤷‍♂️

@NomadList emails also don't have an avatar! @levelsio ?

just checked emails from @ProductHunt, no Avatar! @rrhoover ?