Lesson 1: LENDING HURTS. Starling earned 2.1m from interest but has 2.2m in bad loans. Monzo has an even riskier loan portfolio.
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So earnings are not so diversified as card transactions fees is main earner. This is a major income risk.
If the model is going to survive, volumes have to go up for commission to be worth it.
When you divide earnings by customer - Monzo earned £20 per customer for the year, Revolution earned £24 and starling earned £21.
In some cases (eg. Revolut) the cost of running the accounts is more than amount earned from customer
Pursuing a growth model and trying best to acquire new customers, mean a high customer acquisition cost.
So, making 20 to 30 pounds a year on customer while spending several times over to maintain accounts.
In words of @LexSokolin, “If you look at the unicorn valuations of these companies, they are pricing on a per user basis valuation somewhere like $1,000…the reality is all of these companies are making 20 to 30 bucks a year per customer...”
Time will answer on questions.
Also, see this summary chart from them on the 3 banks: