If you know something about the market, you should have a pretty good idea on how you’ll reach people!
How should I know!? It’s *your* market. You should be the expert! (That’s the point).
What works in my market likely won’t work for you.
What kinds of tweets do they like?
What podcasts do they listen to?
What search terms do they use?
What newsletters do they read?
What events do they go to?
“How are people already finding and buying similar items?”
Bad markets = bad market channels
If people are willing to pay, but there’s no efficient way to reach them, that’s a bad market!
“Thanks goodness you started something! I’ve been waiting for someone to come and shake things up.”
(Examples: Stripe, @TransistorFM, Square, @mightycal_, Slack, @tuple, @wpengine)