They gained their success at a different time; what worked for them probably won’t work for us.
Forget about your heroes.
Figure out what works for *you*, at *this* moment.
"How did Convertkit kickstart their growth?"
"Why was Basecamp so successful in the early years?
None of that matters as much as you think it does.
But ultimately, what we learn from their stories is simply this: "they caught a good wave."
The takeaway: learn how to spot, catch, and ride a good wave.
1. Be on the lookout for good "surf spots." What industry, market, or sector is showing potential? What are you seeing that could develop into a much larger wave?
3. Develop your network. Build relationships with other people who catch waves. They might tip you off: "Hey, this wave would be perfect for you."
5. Likewise: don't try to turn a small wave into a big wave! It's unlikely to get bigger. 😉 Move on.