Thread by @mijustin

We spend way too much time trying to deconstruct the journey of our heroes.

They gained their success at a different time; what worked for them probably won’t work for us.

Forget about your heroes.

Figure out what works for *you*, at *this* moment.

"What would Steve Jobs do?"
"How did Convertkit kickstart their growth?"
"Why was Basecamp so successful in the early years?

None of that matters as much as you think it does.

Yes, you can be inspired by your heroes' stories.

But ultimately, what we learn from their stories is simply this: "they caught a good wave."

The takeaway: learn how to spot, catch, and ride a good wave.

How to put yourself in a good position to catch the next wave:

1. Be on the lookout for good "surf spots." What industry, market, or sector is showing potential? What are you seeing that could develop into a much larger wave?

2. Develop your skillset. Practice by catching little waves. Paddle every day.

3. Develop your network. Build relationships with other people who catch waves. They might tip you off: "Hey, this wave would be perfect for you."

4. If your current surf spot isn't producing good waves, move on. Sitting in a pond waiting for a big wave won't do you any good!

5. Likewise: don't try to turn a small wave into a big wave! It's unlikely to get bigger. 😉 Move on.