Thread by @MacbookMilli

🚨INSTAGRAM MONEY THREAD DAY 7/10: Going Viral🚨

Welcome to my 7th of 10 threads on 10 consecutive days all about starting an Instagram business!

Pay close attention to today’s topic 👀 because what we’re going to discuss today can be applied to Twitter as well!

Let’s go ⬇️

Today’s topics:

👉The truth about going viral
👉Why going viral is overrated
👉The MAIN thing to focus on
👉Characteristics of a viral post
👉Reposting viral content

But first, make sure you’re caught up with all the other threads! You can find them right here

https://twitter.com/macbookmilli/status/1293836829699997696

💥The truth about going viral

Going viral requires your post having some characteristics of viral-ability, which we’ll discuss below

But the cold hard truth is:

📍Going viral is unpredictable and requires some degree of luck

If you look at viral posts, some of them don’t seem optimized for viral-ability

But the poster got lucky and the post ended up exploding

On the other hand, MOST posts optimized for viral-ability never go truly viral

📍The best you can do is maximize your chances and try

This is why going viral is OVERRATED

Going viral can give you a big boost, but because it’s so unpredictable and can’t be counted on, it’s foolish to make it a significant part of your Instagram strategy

Think of going viral as a nice gift, nothing more

In fact, as someone who has operated 6 Instagram pages for YEARS and is now an Instagram monetization consultant, I have only produced two posts EVER that I would consider *truly* viral (getting 5-10x or more engagement than normal posts)

Your consistent growth will take your much further than a random shot in the arm from a viral post

Hope for a viral post, but don’t expect one. You can still grow huge

💥The main thing to focus on

📍Your primary concern with every post is providing VALUE

Providing value is the most surefire way to get engagement on your posts

📍Even if you never go viral, consistent engagement on your posts will cause you to grow

How to actually add value:

👉Teach someone something new
👉Teach someone a better way to do something
👉Make someone feel empowered
👉Make someone feel like they are part of a bigger community that CARES ABOUT THEM

Now, let’s talk about other characteristics of viral content

💥Other characteristics of viral content

📍The more chatacterists your post has, the more the chances of going viral

👉Relatable

Posts that are relatable will be liked a lot, and more importantly, shared among friends

Remember, shares are better than likes

👉Funny

There’s a reason funny content creators always seem to go big

Their content has huge viral potential, post after post

Follow their example

👉Controversy

This is my favorite one.

Controversy is awesome because it gets people TALKING

When you post something controversial, your comments could BLOW UP, especially with haters.

📍This is a GOOD THING.

Remember, every time a hater leaves a negative comment, you’re just increasing your engagement!

This is even better if you can get your haters angry at you in the comments, and have loyal fans that will defend you.

Your comments will be fully of angry people arguing back and forth.

Ignore it and just enjoy your meteoric rise in the Instagram algorithm 😉

To understand this better, think about the post several years ago about the dress that was blue/black or white/gold

That post didn’t explode because anyone cared or because it looked nice

It just got people arguing in the comments ALL NIGHT!!

Stir the pot my friends.

That’s all for today’s thread! To recap:

👉Going viral is part luck
👉Don’t worry about going viral too much
👉Value, value, value
👉Controversy and humor are excellent tools

Tomorrow, we’ll discuss growth strategies!

Speaking of growth...

If you really wanna grow on Instagram, you need to follow my friend @PascalGrosz.

He’s been growing on Instagram since he was just 14 and has over one million followers!!

See you tomorrow guys!