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Love flywheels? You're in luck!

In this week's (subscriber-only) post I've pulled together all of my favorites – plus I help you create your very own!

Check out the thread 👇 for a few of my favorites. If you've come across others, I'd love to see!
lennyrachitsky.com/p/flywheels-fl…
1/ Uber's flywheel, courtesy of @DavidSacks
2/ Netflix's flywheel, courtesy of @Alex_Danco
3/ Pinduoduo's flywheel, courtesy of @TurnerNovak
4/ Faire's flywheel, courtesy of @anuhariharan and @ndardenn
5/ And of course Amazon's flywheel
6/ If you've come across any other flywheels, or have made one yourself, please share!
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More from @lennysan see all

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Lenny Rachitsky
@lennysan
A thread of my biggest surprises and takeaways from researching successful early B2B growth strategy

Read on 👇
1/ There are only three common ways B2B companies acquire their first ~10 customers:

a. Tapping their personal network, e.g. @GustoHQ
b. Press, e.g. @canva
c. Heading to the places their potential customer are already spending time, e.g. @Atlassian and open-source communities
2/ EVERY B2B company ends up building a sales team –– even if they started bottom-up. This includes @Atlassian, @SlackHQ, @Dropbox, @segment, @twilio, etc.
Read 9 tweets
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Lenny Rachitsky
@lennysan
Yesterday's post about early B2B sales was so long that I suspect many people missed some of the wonderful stories buried inside, so I'm sharing some of my favorites in the thread below.

Read on for fun stories from Figma, Segment, Dropbox, Asana, Airtable, Box, and Amplitude 👇
1a/ Figma (via @zoink)

“We initially started without any paid plans. Our thinking was that it'll spread faster if we don't charge. Eventually though, not paying became the barrier for companies to adopt it, so we started charging. ..."
1b/ "Timeline-wise, we launched a closed beta in Dec 2015, general availability in Oct 2016, and we didn't charge until 2017. At the end of 2016, we started hearing from customers 'Hey, why aren't you charging, you idiots? I want to pay!" So then we launched our paid plan. ..."
Read 25 tweets
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Lenny Rachitsky
@lennysan
💥 New deep-dive 💥

How today's fastest growing B2B businesses found their first 10 customers

tl;dr
1. 👋 Tap personal network
2. 🧗‍♀️ Seek out your customers where they are
3. 🗞 Get press

Stories from 20+ companies. Takeaways in thread below 👇
lennyrachitsky.com/p/how-todays-f…
1/ 👋 Tap your personal network

• Friends and former colleagues: @figmadesign @SlackHQ @asana @salesforce @GustoHQ @stripe @Workday @LookerData @coda_hq @okta @intercom
• Investors and incubator peers: @cartainc @stripe @Amplitude_HQ
2/ 🧗‍♀️ Seek out your customers where they are

• Ruby on Rails community: @Shopify @newrelic
• Developer communities: @Plaid @Atlassian
• Hacker News: @segment @airtable @Dropbox
• Twitter: @figmadesign
• Door to door: @SqSupport
Read 10 tweets

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