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1/
See this?

What will you DO about it?

If Goodyear went against wokeness there would be CONSEQUENCES. They would:
-Boycott goodyear
-Shutdown Goodyear stores via protest
-Boycott all events with Goodyear advertising: including NASCAR and the INDY 500...
2/
This is why the woke get what they want.

If Goodyear said pro police shirts were ok but pro LGBT shirts were not ok, the woke would implement a REAL, and effective, boycott. They would protest any group or company that bought goodyear tires, and they would be relentless.
3/ They wouldn't just boycott Goodyear, but in addition to goodtmyear they would boycott any Nascar, INDY car, or Formula 1 race that Goodyear sponsored. They would also protest, disrupt and possibly even storimg the track to stop the races that Goodyear advertised at...
4/ The woke know how to ORGANIZE. And they know they have to actually DO SOMETHING to make companies give in. When they wanted tomato growers in florida to change how they operated they boycotted the main customer Taco Bell.....FOR FOUR YEARS
beautifultrouble.org/case/taco-bell… ImageImage
5/
The boycott wasn't big, but it was consistent and effective, and after 4 years Taco Bell gave in and caved to well organized consistent pressure.

So, what will you do now that Goodyear sided with team woke?

I said DO.

Not say.

Do.

No one cares about complaining on twitter
6/
I see a LOT of people say:
"I'd die for the flag."
"I'd die for my country."
"I'd die for my family."

I've seen lots of people who say their willing to die for something, but they cant' even boycott the T.V. because they don't wanna miss football, baseball, or NASCAR...
7/
Don't tell me you're willing to die for the country when you don't even have the strength to turn off the Daytona 500 to make a point.

The woke organize 4 year boycotts....you won't even turn off the Super Bowl...

Who do you think advertisers take seriously?
8/
For Goodyear, the math is simple: They know that there is going to be an onslaught of bad publicity and boycotts if they don't go woke; and there will be zero consequences for them if they do go woke. What do you think they are going to do?

They are going to go woke...
9/
We, the non-woke, have a HUGE advantage: numbers. We outnumber the woke....by a LOT

All we have to do is tell @goodyear we will be buying our tires elsewhere, and tell the NFL and NASCAR that if we see Goodyear advertising we will change the channel...and then actually DO it.
10/
This is why the woke get what they want cause they actually DO THE WORK.

The woke ACTUALLY BOYCOTT.
Regular liberals and conservatives never actually boycott. Why? It's because we don't like being political all the time. That's good! We shouldn't be political all the time...
11/
But, at this moment the wokies have decided that they are going to take over every corporation and turn them into factories of wokeness: producing woke advertising, and woke brand slogans. They want to use the advertising power of these companies to spread wokeness.
12/
We must not allow this to happen.

And it can work!!!

Remember when Gillette lost 8 BILLION dollars after those woke ads in 2019? Well since then, Gillette has stayed totally away from preaching wokeness.

@ConceptualJames had a whole schtick he did on that at the time...
13/
Where he made consulting offers to companies who went woke. The point was these companies do this because woke marketing people convince them wokeness is the future, and the companies want to make money

This was, and remains, hilarious.

14/
Gillette changed because of the massive backlash. They toxified their brand with wokeness and paid a price. This almost NEVER happens. With Gillette the other companies, Most notably Dollar Shave Club, saw the backlash and capitalized on it: ImageImage
15/
However, we can't hope every time a company goes woke another company hits them for it. Most of the time businesses are so afraid of alienating anyone they keep quiet. And, all to often,

So, the question again

What are YOU going to actually DO about it?
16/
Most of the time people complain for a few days then go back to buying the same product. The company tolerates the short lived fury in order to keep wokies happy.
Why?
Because keeping wokies happy is their goal. Why? Because if wokies ain't happy there will be CONSEQUENCES...
17/
-There are no CONSEQUENCES for upsetting moderate liberals
-There are no consequences for upsetting conservatives

-There is massive boycotts, years of pressure, and protests for mildly offending any woke person.

How do you think this influences corporate behavior?
18/
So again....

What are you going to DO about it?
When some company preaches the counterproductive politics of wokeness which helps nobody and misses the point to the detriment of everyone....

What are you going to DO about it?
19/
You need to push back, to say no, to able to let companies know that you WILL vote with your dollars, and you're not going to come back.
No more wokeness.

Until there are CONSEQUENCES for wokeness, the wokeness will continue.

That is just how this is going to work...
20/
Do you NEED to see the Super Bowl if the NFL goes woke? Is seeing who wins THAT important?
Do you NEED Nike's if they go woke? Are other shoes THAT bad?
Do you NEED to see the Avengers if Marvel goes woke. Does your life REALLY depend on you knowing what happens to Iron Man?
21/
Take a walk
Have a picnic with your family
Turn the T.V. off
play games with your kids

And stop being held hostage by people forcing wokeness down your throats because you just HAVE to watch the next Star Wars, and wear the Latest Nikes.

Let it go,

There's More
22/
Vote with your feet, and reward companies when they stop with their performative wokeness.

But you have to DO.

Lastly don't talk about how willing you are to die for your family if you can't even turn off Star Wars to get Disney to stop selling gender ideology to your kids
23/
I hate this, I hate boycotts, I hate politicizing the market, I hate it all

Sometimes, you don't get a choice. If someone keeps punching me in the face I can't just decide I'm not in a fight with them as they keep hitting me.

We're here now. What will you DO

/fin
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