You have heard that one of the key ways to learn to write better copy is to read copy.
But.
It's not just reading copy though.
That's just your starting point.
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To become the best at writing copy, while you must read copy...
You must read everything you can get your hands on - good or bad.
You'll soon be able to judge. But it will only happen when you make it a habit.
How do you know good stuff? I'll tell you!
Notice whether you get drawn into a story or stay as an observer...
The longer you manage to stay as an observer, the worse the copy (as a general rule).
This is why a copy critique should end as soon as something jars when you're reading. You see...
If it jars you... it's good.
But then...
If you stopped after the first sentence, there's no point wasting any more time looking at the rest of the copy (the intended audience will probably stop too).
The more you read like this, the more expertise you get...
You'll start spotting errors, using your imagination, and spot boring copy easily.
Your mind becomes multi-personality.
Over time you'll become addicted to this reading form.
And you'll become a money-sucking copywriter!
If you want to be an extra-ordinary copywriter and learn:
~ The fastest way to get a FLOOD of new customers
~ How to MAXIMIZE PROFITS in a short time for yourself, your business, or a client's business...
When a prospective customer tells you this, it's one thing.
She doesn't think your stuff worths that amount.
It's not about your price.
It is about how she perceives what you offer.
If she just didn't have the money, that won't be the tone.
So what can you do here?
The easiest is to compare. 1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.
2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?
3. Compare your price to the price of stuff she gets regularly. E.g. #12k will buy you a meal at Dominos and Coldstone not more than thrice.
4. Compare your price to what people like her spend. E.g. This other chic bought sth that wasn't even up to this for #15k and she's glad.
So you just finished having a conversation with mum..
And it looked like it was a mere conversation...
I mean, she quietly let you air your opinion and defend yourself..
And she calmly explained why Chika is the right man for you.
You...
...don't have a man anyway but you want to go and think about it.
Then you hear, "If you don't consider Chika, shey you know Mrs. Obiagu's daughter, the girl that just came back from U.K... Eh, I saw her with Mama Chika.
I'm telling you because there are like three good men..
..left on earth. If you don't decide fast, we'll stay in this house together. I'm in my husband's house though."