"Madam, I no get that 12k!"

When a prospective customer tells you this, it's one thing.

She doesn't think your stuff worths that amount.

It's not about your price.

It is about how she perceives what you offer.

If she just didn't have the money, that won't be the tone. So what can you do here?

The easiest is to compare.
1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.

2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?

Mummy's Final Warning In Your Selling

So you just finished having a conversation with mum..

And it looked like it was a mere conversation...

I mean, she quietly let you air your opinion and defend yourself..

And she calmly explained why Chika is the right man for you.

You... ...don't have a man anyway but you want to go and think about it.

Then you hear, "If you don't consider Chika, shey you know Mrs. Obiagu's daughter, the girl that just came back from U.K... Eh, I saw her with Mama Chika.

I'm telling you because there are like three good men..

Here's A Secret Hack That Many Traders Use On You

This hack was used by the Father of advertising EVERYTIME...

Also used by a legendary copywriter who sold over 20 million pairs of glasses.

And many traders are using it, because IT WORKS LIKE JUJU!

Let me tell you about it. It's that thing they do when they tell you to "touch this part of the machine na..."

Or

"Imagine that you position this thing near your bed now, and you just wake up in the morning and see it..."

David Ogilvy used this hack so much, you can't drop his copy without wishing...

How Can You Get Better At Copywriting?

You have heard that one of the key ways to learn to write better copy is to read copy.

But.

It's not just reading copy though.

That's just your starting point.

{{Thread}} Retweet. To become the best at writing copy, while you must read copy...

You must read everything you can get your hands on - good or bad.

You'll soon be able to judge. But it will only happen when you make it a habit.

How do you know good stuff? I'll tell you!

In case you missed @ronaldnzimora 's live session hosted by @thejosephdon ...

I am going to let you in on some deep points you should munch on...

But first, why did you miss it? It was near 2 hours! So, I'm sure you can't expect me to say all. Let's go!

Point 1: Start with... ...what you have. Use what you have. Do what you have to do, until you can do what is possible.

Point 2: The entrepreneurial journey is a marathon, not a sprint. Look at the long term.

Point 3: With sales, you can't lack. Learn Copywriting. Learn how to sell.

Point 4: If...

You have probably heard so many "You can do it"

@lasisielenu said that one 'motivashona' speaker told him...

"The you that is in you is bigger than the you that you see"

Something of that sort. . .

While all this may be extreme, you need this inspiration.

Why?

Thread You see...

Life is hard.

It is hard.

Especially if you are from a third world country as Nigeria...

There are many factors that can discourage you...

And even prevent you from seeing a big picture...

From seeing possibilities...

So dear, we need inspiration.

All of us...

At last...

You can download now!

kendrakopy.com/kendra-books

• Learn how to write content that persuades people

• See this 100DaySeries as a quick reference for every time you want to write copy, or review copy. I'm tagging for the first time. I didn't know I could only tag 10.

I'm going to have to mention those that indicated interest. Wheeew.

I compiled the #100DaysOfCopy I ran on Twitter for 100 Days.

My plan was to give a copy to everyone who wants to have it on my Twitter anniversary, today!
But then.

I wanted to make it more valuable; I'm adding links to resourceful materials, and lessons I learned then... It is with an editor, and isn't ready today as I wished.

Also, great news is, I'm launching a website where I'll be publishing helpful content on marketing and copywriting.

I get a lot of questions about copywriting. I want to be able to answer them there...

On the marketing lessons...

There were some really deep stuff.

Deep statements that you will only fully grasp in marketing, practically.

No theory BS.
Your authenticity in marketing is your ability to tell a story that promises and delivers.
A story that is consistent.

https://twitter.com/Kendra_Okpara/status/1259071277115084800

He said you should do what is true to you.

He said you can switch to a different niché and still be seen as authentic.

Because you are doing what is true to you consistently.
Those who will follow you will, those who won't, simply won't.

You don't own a community, you...

If you will succeed in your interactions with people... This is the video to watch and share! #KendraKopyThursdayTips is back! Register for free here:

forms.gle/77FKRi7vNA6HAA…

Live Webinar on Zoom this Saturday.

I just saw a post by a Nigerian on LinkedIn.

It was sprinkled with a sense of entitlement here and there...

And heavily ladened with ignorance.

I was pained the most because a lot of Nigerians were agreeing on the post... Let me tell you what was so wrong!

A thread! The author told a story of his friend who had "Available for opportunities" on his profile.

He said this friend kept sending messages to a C.E.O.

At some point, the C.E.O. removed him from his list of connections.

Then his friend told the C.E.O. that he has seen that he...

I made three status updates today that got these exact order of replies.

The reason why this is funny to me is that it explains exactly what I was talking about on my status!

What am I talking about👇🏾 I'm talking about the RARE ability to *spark interest in people...
*make them curious...
*tell them what to do...

It is not such a rare ability because you do it frequently...

And only if you knew how to better sharpen that ability when you want to make proposals or advertise..

#AprilOfMarketingTips
#21DaysToGo

Let Us Join Your Bandwagon

This is a strong psychological force you can use to attract customers to your worthy product/service.

First, you need them: No matter how outstanding your offer is, people have to know, people have to come.

So... ...let them know.

That's the first.

Then...
Make them come.

This is where this psychological force comes in...

This force is what pulls people who know (or don't know) your offer to you.

It is the bandwagon effect.

Letting people know that people are already patronizing

#AprilOfMarketingTips
#22DaysToGo

Your Family Members Can Help You Sell.

Doubt it? I don't mean that they advertise for you... they may, (if they believe in your stuff), but this is what I mean...

Because selling works by convincing your prospects to buy, your family... ...may help you here.

How?

When you want to convince your mum about an idea, what do you do?

First off, you do not insinuate in any way that you know better than her.

You try to sound as "moral" as you can.

If you want to convince your teenage brother about a style...

#AprilOfMarketingTips
#25DaysToGo

You Can't Create Desire In Your Target Customer.

I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."

Not quoting, but very similar.
👇🏾 This is a wrong move because it doesn't understand marketing. See this:

Your target customer may ordinarily like clubbing and eating.

You can't create a new desire for skills but you can stir up a desire already resident in them.

"The Desire To Have Fun"
If they make money..

I Left Buruku (the L.G.A. where I was posted) Yesterday.

I miss it already.

In the spirit of missing that warm land, I'm going to sew on Twitter: a THREAD of some photos I took with my phone while I was there, in no order.

A Thread Of Tiv Land (Benue State) and Its People: This is Buruku Beach, a part of Buruku River where people swim and fish too.

Those tiny white things (if you zoom in) are birds.

There's A Lesson On Advertising In This Camp Story

So I said I was going to tell you stories about my stay at #NYSC camp, Wannune...

But you may already know what happened: All camps were shut down, and for my state; all corps members were sent to their L.G.As It was a mix of emotions on Wednesday morning when the NYSC State director announced it to us.

Most of us had been complaining and wanted to leave Camp, but it came too sudden.

Like many other people, I was just beginning to make friends, especially after our kitchen duties...

One Thing I Learnt That Helped My Confidence and Made Me Better.

For a long time I was insecure, especially in my high school days.

I would shy away from group discussions and public speaking. (I'm getting better😊)

But one thing I learnt from observing others is this PEOPLE WILL ALWAYS HAVE OPINIONS.

How did this help me?

1.) I realized that people form opinions based on their perception, and we are all different.

So if someone disagrees with my thoughts or actions, it doesn't make me less of a person. It is what it is: an opinion.

#Day49

It's saddening atimes when I think of how many ideas we know as clichés, that can change our lives by 360° but we fail to consciously take heed to, like:

*No food for the lazy man
*A stitch in time saves nine
*Practice makes perfect

Need I say more?

We want to find... ...the easiest route to everything.

"How I made $100 in a day without doing anything."

"Become a badass chef by taking these 5 simple lessons"

And the list goes.

Well... As I like to think; anyone who's lived over two decades should know that these are not as they appear!