Thread by @PaidMediaAuntie

Why You Should Choose Twitter Ads OVER Facebook Ads: Part 2

(Especially if you have a mobile app to promote!📱)

🧵 Another thread about a use case for the least-liked paid social platform
#30DaysofThreads

Reason 2: You’re scary as shit with a limited budget.

Nah, I’m playing. Kinda

With Twitter Ads, you only pay for the performance you asked for in the 1st place. So anything else that happens on the ad is *whispers* free

Think I’m playing?

Peep the print directly from Twitter here: business.twitter.com/en/help/overvi…

So, you can invest in Twitter Ads without leaving empty-handed (per se), like you would with Facebook Ads.

This is particularly secksy if you have a mobile app!

We’ll use @capital_sb 's app @gifitize as an example.

Let’s say Beez wants to get more app downloads.

She’d set up a Twitter Ads campaign for “App Installs”, where she’d ONLY be charged when someone clicks to download her app.

So if you saw her ad (impression), but did NOT download the app from your app store, guess how much $ Beez owes Twitter for what you just did?

Not a got dayum thing. Because the billable action aka the reason she’s to be charged, is: an app install. NOT impressions.

So she still benefits from increased:
🆓Brand awareness
🆓Tweet engagement
🆓Account Followers (long shot)

Regardless if she reaches her app install goal or not.

Now there are certain nuances to setting up an app campaign on Twitter, but we’ll save that chat for another day.

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Happy Advertising 🤑