For the 100th time:
Marketing is not advertising.
Marketing is not advertising.
Advertising is concerned with amplifying a product, service etc Marketing is concerned with the entire value chain of creating a product or service, making it commercially viable, identifying prospective customers, & stakeholders, supporting sales, & brand building etc
Marketing is concerned with those 7Ps of marketing:
Product, Place, Price, Promotion, People, Physical Proof, Process.
Advertising focuses on the “promotion” part of the 7Ps.
Product, Place, Price, Promotion, People, Physical Proof, Process.
Advertising focuses on the “promotion” part of the 7Ps.
Let’s use Nando’s as an EXAMPLE:
The advertising part would be: The billboards you see or the ads on television
The marketing would be: The Store location, customer service, packaging of the chicken, pricing of items on the menu, the extended product line like the sauces etc
The advertising part would be: The billboards you see or the ads on television
The marketing would be: The Store location, customer service, packaging of the chicken, pricing of items on the menu, the extended product line like the sauces etc
I hope that this helped you understand the difference between marketing & advertising.
If you have further questions & I don’t answer them, that will be because the answer to your question is in the thread I’ve just posted. Goodluck. Happy Learning🙌🏾
If you have further questions & I don’t answer them, that will be because the answer to your question is in the thread I’ve just posted. Goodluck. Happy Learning🙌🏾
