Brand partnerships & campaign concepts don’t have to be obvious but some brands really take their liberties😂

Example; A beauty influencer will be an ambassador for a spice brand, & the spice brand will host a zoom session where that influencer talks about side hustles Sure the concept could be “spice up your finances” with a side hustle.

But instead it’s always something arbitrary like “solving youth unemployment with side hustles.”

Assuming that said beauty influencer is the right person to be tackling such an NB topic

Why having a strong social media community & brand is a smart business move in the modern world.

A thread about the goldmine you’re not seeing 🔥 For the purposes of this thread, those who have strong social media communities & brand will be referred to as personal brand and/or influencer.

Often, when brands seek visibility, they work with influencers who have a lot of followers, vs influencers who have a lot of the right followers. Popular influencers who have a lot of followers will make a brand visible, even trend, but that doesn’t mean that targets were met Brands get focused on “how many people see us”
instead of “how many of the right people see us.” Visibility as a strategic goal doesn’t mean “let’s just be seen by anyone”.
It extends to who needs to see us and what are we trying to achieve by being seen?

6 strategies to boost your social media growth & strength your relationship with your community.

A thread for business owners & brands. Coming up with new ideas to keep your social media vibrant, engaged and converting is challenging. Here are a few strategies that help you avoid the content rut while leveraging on the momentum from your growth.
While there are many strategies, I will share 6.

How to grow and access opportunities in a digital world.

A short thread about the 5Cs of Collaboration. Of all of the strategies that small businesses have at their disposal, the most undermined & arguably most impactful strategy is collaboration.

How to start social media marketing.

A thread for beginners & business owners. 1. Focus on one social media platform.Choose social media that you can use consistently & that you have a decent understanding of. The key is to dominate the platform by using it well. Using too many SM platforms at one go can dilute your impact & focus if you’re not well versed

How to Pitch to prospective clients or investors.

A thread of tips that can help you secure the bag. 1.Tell a Story. Don’t lead with the offer, first tell a story. Remember you’re pitching to people, you have to establish an emotional connection before you pitch your offer.

Creating a marketing plan in 7 steps.

An easy summary for the busy entrepreneur, business, or student owner. What is a marketing plan?
A marketing plan details the strategy that a company will use to market its products or services to customers. It’s an integral part of the Overall business plan.

Part of building the life of your dreams lies in having the courage to think big. Think bigger than your circumstances, bigger than your limitations, bigger than what society says is not possible. #ThinkBigPSG This #womensmonth @PSGKonsult is having bold conversations with women in leadership starting off with the amazing Charilze Theron in the #ThinkBigPSG Series.

You don’t want to miss this FREE webinar. Register below.

thinkbig.psg.co.za/ep/?event=PSG-…

Online marketing strategies for business owners.

A marketing thread🔥🔥🔥 1. Focus on organic social media. This is free/unpaid marketing online through creating great content, building a dedicated community, and consistently creating conversation & visibility

Brand Positioning.

How does your brand compare to others? & How does your brand stay top of mind?

A Short Thread 🔥🔥🔥 Brand positioning is a strategic tool that marketers use to segment a specific space in the market for a brand, that communicates the brands value in relation to other offerings in the market.

What we learned about Marketing 2020:
1. Marketing is not advertising, sales, or public relations.
2. Pricing is a marketing strategy
3. Customer acquisition & retention, growth are all part of Marketing.
4. Strategy is in everything that works well.

Continued below Marketing in 2020;

5. Social media & E-commerce can be revenue generating assets, brand building tools, community building tools, & customer acquisition & retention tools.
6. Marketing, at its core, is the process of adding value for the end user & all stakeholders involved.

At some point we have to take responsibility for our combined involvement in making #LockdownLevel3 a reality. And People who own establishments, party organizers, law enforcement etc didn’t enforce real consequences for that behavior, infact they were complicit in that behavior Personally I am “that person” who speaks to the manager or reports an establishment if COVID protocol is not being observed. Because I understand the detrimental effects that the spread of COVID & enforcement of lockdown had on our economy & on our people & we don’t need a repeat

Content is King🔥🔥🔥

Here are three types of content strategies that help you deliver value to your customer; 1. Advocacy or Endorsement

•encourage your audience
•endorse other content creators, brands, business etc
•create an environment for collaboration
•build your user confidence
•release a call to action

While everyone has a unique story & identity, not everyone can be a successful personal brand

Confessions of a personal brand builder.

A thread Do you want to build a personal brand? Are you growing your personal brand? Are you a PR or marketing professional who builds personal brands for their clients?

This thread is for you. So let’s start at the beginning,

What is a personal brand?

The advantages of using digital marketing in your business & brand building pursuits.

A quick thread 1.It gives you wider reach and a global presence. You have the ability to be seen by more people at any moment in time than other traditional forms of marketing

What I hope lockdown taught brands about digital marketing, Influencer marketing, & social media marketing;

A thread 1.Your brand can reach more people online than anywhere else
2.Influencer marketing & content marketing are key drivers of online success

For the 1000th time:

PR is not Marketing. PR is an abbreviation for Public Relations. Public relations is concerned with creating & managing a brand, business, persons, REPUTATION & public image, through the strategic management of the relationships between stakeholders & the public

What is digital marketing?

A short thread. What’s is digital marketing?

The component of marketing that utilizes the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

For the 100th time:

Marketing is not advertising. Advertising is concerned with amplifying a product, service etc Marketing is concerned with the entire value chain of creating a product or service, making it commercially viable, identifying prospective customers, & stakeholders, supporting sales, & brand building etc

How to approach brands that you want to work with as an influencer.

A thread about media kits and rate cards. Don’t.

Most brands already know who they want to work with for the campaigns they have designed. Also brands tend to place a higher value on people they approach more than on people who approach them (for a myriad of reasons).