✨ The Golden Rule ✨

"Other people would like to be treated the way you would like to be treated."

Which, for communications, I think is actually a bit iffy!!!

Quick thoughts on why 👇
1) There's something called The Platinum Rule by Dr. Tony Alessandra

Platinum Rule: "Treat others the way they want to be treated." 🙏
2) It shifts "this is what I want, so I'll give everyone the same thing" into "let me understand what they want and give it to them"

Everyone has diff backgrounds, communication styles, and preferences! (And we often forget our own biases - neurotypical, Western, etc.)
3) This helps you get through to someone, but also helps you understand their troubles better.

I'm not going to sugarcoat to someone who responds better to bluntness. My intentions won't get through to them. Some respond better to jokes peppered in, or lots of emojis.
4) The DiSC communication style is one of the ways to understand this!

(Note DiSC is more workplace oriented and there's more to comms style, but nuance is lost in Twitter's 280 characters, etc.)
discprofile.com/what-is-disc/o… Image
5) Finally! If you're still unsure of what to do? Ask them what they want to see/hear from you! It's okay to ask! I've done it before.

There's a lot more to comms of course and The Platinum Rule isn't perfect, but it's one way to understand "soft skills" more.

🌱

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More from @TheVTran

13 Jan
so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.

here is my non-exhaustive list:
1.

- making sure it works on all devices
- ^ mobile devices in particular are a nightmare with all their different versions, updates, and operating systems
- if being ported to different devices, needing to rework the art/UX
- legal blockers (contract revisions, approvals, etc.)
2.

- abiding by appropriate media and platform policies
- potentially breaking servers for millions of people
- making sure it's actually fun
- if doing stuff with external partners, fitting their timelines, events, specific requirements or additions to your game
Read 9 tweets
13 Oct 20
OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.

I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy

🧵👇
1) My inbox is a wreck.

Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)

I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:

- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
Read 8 tweets
25 Sep 20
So! I work on games in VERY different positions.

For example:
⚔️ Boyfriend Dungeon - new IP
📸 Pupperazzi - minimal competitors
⚒️ Dwarf Fortress - established IP

Here's how my marketing strategies differ based on an audience's familiarity & competitors!

Thread 👇
1. New Product ✨

All based on INTRODUCING players to what the game actually does.

Example:
- Boyfriend Dungeon: "Dating simulator, dungeon crawler!"
- Lucifer Within Us: "Mystery timeline scrubbing mechanic"
2. Few Competitors 💪

Based on touting your game's benefits and why it's fun.

Example:
- Pupperazzi: "Take photos of cute dogs and upgrade your camera"
- Mondo Museum: "Put your creativity on display to curate the world's best museum!"
Read 6 tweets
1 Sep 20
So many cool game marketing peeps have a newsletter and now I want one 😤 Except all it'd be is

1) article links I bookmarked for later, forgot about, and oops never looked at again
2) the 67 GDC talks I've been "meaning" to watch
3) screaming
Anyways here are my recommendations for Fricken Good Game Marketing Newsletters™:

🗻 @AdventureMtn - How To Market a Game
- King of email marketing
- Sooo many interesting, researched, and unique topics
- Taught me the phrase "spaceship ass"

howtomarketagame.com
📽️ @Derek_Lieu - Game Trailer Editing
- Learn how to make damn good trailers
- Very good breakdown of how to "look" at trailers and what makes them so appealing
- There's always a cat pic

mailchi.mp/cf4acd8f43fe/s…
Read 5 tweets
30 Aug 20
✨ Becoming a Community Dev ✨

Okkkk I get this question a lot: how'd you become a CM, how do I get there, etc.

I don't have a marketing degree, so this is my personal experience!

👇
1. There is no silver bullet resume 🏆

Every studio requires something different, whether indie or AAA.

Look at job posts, see common skills that are required, learn accordingly, but also think about what unique skill you can bring to the table! (Video editing? Streamer? Etc.)
2. Gain experience 📈

Experience > education most of the time. Luckily with CM-ing, it's possible! Mod a forum, volunteer for events, etc.

I got my "experience" from several non-game related marketing jobs as a starving university student.
Read 8 tweets
11 Aug 20
So one of the things I think deserves attention is the charisma a community dev needs to do their job!!

Charisma is based on 4 main things:
🏋️‍♀️Authority
🎙️Vision
🔎Focus
💖Kindness

Small thread 👇 [1/7]
All charisma is required, but one of the strengths of a community dev is knowing which to use depending on the situation!

And everyone is stronger/weaker in the different types of charisma, of course.

[2/7]
🏋️‍♀️ Authority (confidence, power)

You already know we deal with the angry gamers/trolls. We need to appear confident in stressful situaitons to not only get rid of the riff raff, but ensure no one panics/is uncomfortable or feels like it'll happen again.

[3/7]
Read 7 tweets

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