Victoria Tran 🧋 Profile picture
Evolved meat unit ♢ Community Director @InnerslothDevs // @AmongUsGame ♢ Past: Comms Director @KitfoxGames ♢ Speaker ♢ She/Her ♢ @GameAndColour
Arthur Pernot Profile picture 1 added to My Authors
13 Jan
so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.

here is my non-exhaustive list:

- making sure it works on all devices
- ^ mobile devices in particular are a nightmare with all their different versions, updates, and operating systems
- if being ported to different devices, needing to rework the art/UX
- legal blockers (contract revisions, approvals, etc.)

- abiding by appropriate media and platform policies
- potentially breaking servers for millions of people
- making sure it's actually fun
- if doing stuff with external partners, fitting their timelines, events, specific requirements or additions to your game
Read 9 tweets
13 Oct 20
OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.

I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy

1) My inbox is a wreck.

Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)

I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:

- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
Read 8 tweets
25 Sep 20
So! I work on games in VERY different positions.

For example:
⚔️ Boyfriend Dungeon - new IP
📸 Pupperazzi - minimal competitors
⚒️ Dwarf Fortress - established IP

Here's how my marketing strategies differ based on an audience's familiarity & competitors!

Thread 👇
1. New Product ✨

All based on INTRODUCING players to what the game actually does.

- Boyfriend Dungeon: "Dating simulator, dungeon crawler!"
- Lucifer Within Us: "Mystery timeline scrubbing mechanic"
2. Few Competitors 💪

Based on touting your game's benefits and why it's fun.

- Pupperazzi: "Take photos of cute dogs and upgrade your camera"
- Mondo Museum: "Put your creativity on display to curate the world's best museum!"
Read 6 tweets
1 Sep 20
So many cool game marketing peeps have a newsletter and now I want one 😤 Except all it'd be is

1) article links I bookmarked for later, forgot about, and oops never looked at again
2) the 67 GDC talks I've been "meaning" to watch
3) screaming
Anyways here are my recommendations for Fricken Good Game Marketing Newsletters™:

🗻 @AdventureMtn - How To Market a Game
- King of email marketing
- Sooo many interesting, researched, and unique topics
- Taught me the phrase "spaceship ass"
📽️ @Derek_Lieu - Game Trailer Editing
- Learn how to make damn good trailers
- Very good breakdown of how to "look" at trailers and what makes them so appealing
- There's always a cat pic…
Read 5 tweets
30 Aug 20
✨ Becoming a Community Dev ✨

Okkkk I get this question a lot: how'd you become a CM, how do I get there, etc.

I don't have a marketing degree, so this is my personal experience!

1. There is no silver bullet resume 🏆

Every studio requires something different, whether indie or AAA.

Look at job posts, see common skills that are required, learn accordingly, but also think about what unique skill you can bring to the table! (Video editing? Streamer? Etc.)
2. Gain experience 📈

Experience > education most of the time. Luckily with CM-ing, it's possible! Mod a forum, volunteer for events, etc.

I got my "experience" from several non-game related marketing jobs as a starving university student.
Read 8 tweets
24 Aug 20
✨ The Golden Rule ✨

"Other people would like to be treated the way you would like to be treated."

Which, for communications, I think is actually a bit iffy!!!

Quick thoughts on why 👇
1) There's something called The Platinum Rule by Dr. Tony Alessandra

Platinum Rule: "Treat others the way they want to be treated." 🙏
2) It shifts "this is what I want, so I'll give everyone the same thing" into "let me understand what they want and give it to them"

Everyone has diff backgrounds, communication styles, and preferences! (And we often forget our own biases - neurotypical, Western, etc.)
Read 6 tweets
11 Aug 20
So one of the things I think deserves attention is the charisma a community dev needs to do their job!!

Charisma is based on 4 main things:

Small thread 👇 [1/7]
All charisma is required, but one of the strengths of a community dev is knowing which to use depending on the situation!

And everyone is stronger/weaker in the different types of charisma, of course.

🏋️‍♀️ Authority (confidence, power)

You already know we deal with the angry gamers/trolls. We need to appear confident in stressful situaitons to not only get rid of the riff raff, but ensure no one panics/is uncomfortable or feels like it'll happen again.

Read 7 tweets
20 Jul 20
Here's a question I always get:

✨ How do I build my studio's social media following when it's my first game, it isn't out, and I don't have a trailer/haven't technically announced it yet? ✨

HooOOooO boy. Let's dive into that and correct some things!

1. Ppl need to be excited for *something*

You can't just post random WIP pics and expect it to do much. No amount of hashtags, marketing, or following will get people excited for something they don't have a grasp on.

Especially when there are a ton of other games out there!
1.5. Seriously!!

No one is reading your entire feed to understand what your game is. Barely anyone clicks through. No one likes to read.

You can't build something from nothing, you can't ask ppl to follow if you give them nothing of value.
Read 10 tweets
21 Jun 20
Yes yes. And as someone calls players out on shit behaviour as a job, here's general advice* on how to call out a friend in case you're not sure how.

*Every situation is EXTREMELY diff in severity and nuance - this for minor things, a close friend & an action you observed.

Don't put it off.

The longer you wait, the longer the situation becomes detached from them and they forget exactly what they did, how they felt, and feel blindsided when it's brought up weeks after.

(Make sure you're mentally calm though.)
Bring it up privately.

GENERALLY (again, situations vary), you shouldn't call them out publicly. When ppl are called out, a normal gut reaction is to get defensive and it only increases when they're around ppl they like/respect. This gets in the way of reflection and change.
Read 7 tweets
20 Jun 20
Idea: employ the Marie Kondo method to your community management!

🧹Commit to tidying up your communities
⭐️Imagine your ideal community
🗑️Discard toxic members
🧼Tidy your community spaces
🌱Follow a structure
✨Ask if your members and space spark joy

Mini thread 👇
🧹Commit to tidying up your communities

Cleaning up and banning members is a bigger emotional toll than many expect. Know what your community values are, and stick with them, even if you're challenged on them.
⭐️Imagine your ideal community

Don't just create spaces out of thin air, or think banning "bad people" is all there is to real community development.

Have goals. What does an ideal community look like, how does it function, and why do you want it to be this way?
Read 7 tweets
17 Mar 20
Hey friends. It's my job to be online. and that kinda sucks right now. But from one online person to another, whether it's your job or not, here are some

❤️social media consumption tips❤️

in these trying times.

1. Action 💪

I'm sure we all feel powerless right now on social, but there ARE practical actions you can take!

- Donate:…
- Order delivery from a small restaurant
- Offer to help vulnerable ppl get supplies
- Social distancing!
2. Set times ☀️

A constant flux of news won't change anything, and will just make you more nervous.

Instead, check news at set times during the day, once or twice.

DO NOT refresh the page for more once you feel done scrolling through the feed.
Read 10 tweets
17 Feb 20

Here's a list of embarrassing mistakes I've made so far, as communications director at Kitfox Games.

A teeny thread where we may cringe and realize everyone hecks up sometimes. Maybe not useful info, but maybe a nice relief about expectations and trying.

1. In my first month(?) of working at Kitfox, I sent a GIANT email to community members and... forgot to bcc the emails. And some people hit "Reply All" to scold me.

(I cried for a week straight because I thought I'd be fired 💦)
2. Sent a big email to important press to schedule appointments with us... And the link to book the appointments was wrong and redirected to an error page.

Read 8 tweets
29 Jan 20
Alright. Press, content creators, influencers. 🎥

You want a key. You're emailing to maybe get one.

Here is what my ✨dream✨ outreach email from you would include - for an indie studio, anyway.

A thread 👇 (1/10)
1. Keep it short. SHORT!

I want to be able to skim it in 30 seconds. I get key requests every day. HUNDREDS during launches. Don't make me scour through a long, winding email pleaseeee. 😓

Tell me who u are, why you're interested, and any relevant info (e.g. we met at PAX or your audience loves our games)

I can tell u haven't done ur research if:
- U ask for a key to "our game" without specifying WHICH ONE (we have several)
- U get any names wrong
Read 10 tweets
17 Oct 19
Ok ok ok so I've noticed game devs sometimes aren't actually sure WHAT social media metrics they should be looking at?

No point in having it if you don't know why!

✨ Basic thread about social media metrics - what to look for and why ✨
First thing's first: I'm the realest

Sorry bad joke. Ok but first of all -- don't get caught up in JUST measuring metrics all the time or making them up.

They'll detract from your work if you become engulfed in them and/or get a lot of anxiety. They're for reference, not law.
💍 1: Engagement 💍

This is Likes, RTs, Comments, etc. Also ppl talking ABOUT you and conversing with you.

The more energy the engagement takes (e.g. RT is worth more than a Like), the stronger it is. More engagement doesn't guarantee success, but it helps with expectations!
Read 10 tweets