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Recently, someone messaged me out of the blue asking if I could give them 3 reasons to be bullish on #FootballIndex.

The recent news about Lionel Messi really backs up just why I think this product is unique, amazing and is the premier challenger to traditional boomakers 👇
The beauty is in the nuance of information.

Let's focus on Lionel Messi first.

The murmurs and whispers encourage a few riskier punts, and as that information solidifies and comes from more reliable sources - more buys are seen from the risk adverse, and the spread tightens.
Now that traders have essentially confirmed, in their minds he is leaving - the question then becomes:

"Well where to?"

PSG? City? America? Back home to Argentina?

All with hugely different connotations for his price.

What other platform allows you to bet in this manner?
As we, traders, get more information - we can then formulate what the probability is that he a) Stays at Barca or B) C) D) E) goes to one of those other clubs, etc.

The nuance is in the information.

Football Index captivates because of its attention to the finest of details.
Now you have traders that aren't involved, but really - are more involved than they think.

As money moves from other assets into the one that's rising the most, the beauty of the matching engine means that it becomes a buyers market for the Messi onlookers.
Money seeps out of other holds, as people recalibrate their buy orders dependent on the information they're assessing.

Who's potential immediate dividends does that impact over the summer?

Traders then sell and buy accordingly, based on these hypothetical situations.
So from one bit of breaking news, we're so far in a situation where:

1) People are buying/selling Messi via 2 different buy/sell mechanisms
2) People are pricing him dependent on potential outcomes
3) Others are trading within spreads due to influx of cash into Messi
(short breath)

That's not all though, what will the repercussions of Messi moving to another club?

- Does it mean other Barca players are more or less valuable?
- What does it mean for other forwards at the club he joins?

So the 4th aspect is the 'knock on effect'
So if we look at Messi in isolation, it's actually a microcosm of why #FootballIndex is phenomenal. There are so many avenues for profit and trading opportunities just off this one bit of breaking news.
If that doesn't excite you, with the incoming addition of sell orders, and NASDAQ becoming the technological backbone...well then... 🤷‍♂️
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