Influencer Question of the Day:
How do I execute an INFLUENCER PAID MEDIA FUNNEL on facebook ads? (THREAD)
How do I execute an INFLUENCER PAID MEDIA FUNNEL on facebook ads? (THREAD)
2/ Implement a holistic strategy, leveraging a Macro Influencer as well as a collection of Micro Influencers who are all able to create content that converts as FB/IG ads.
3/ The Macro Influencer will serve as Prospecting/Top of the Funnel (TOF) to lend brand validity and credibility as the first touch point!
4/ Services & deliverables wise, source a Macro Influencer to provide the following at a minimum...
5/
A.) Influencer Advertiser Access (whitelisting)
i. Ability to serve ads from Macro’s social handles and
into their audiences.
B.) 3 unique videos
C.) 1 image
i. All content to be owned and usable in perpetuity
within paid media mix.
A.) Influencer Advertiser Access (whitelisting)
i. Ability to serve ads from Macro’s social handles and
into their audiences.
B.) 3 unique videos
C.) 1 image
i. All content to be owned and usable in perpetuity
within paid media mix.
6/ In addition to the Macro Influencer, source a mix of deliverables/assets from Micro Influencers. Each Micro Influencer would provide the below…
7/
A.) Micro Influencers (5 micros- minimum recommendation)
i. 3 videos
ii. 1 Image
iii. All content to be owned and usable in perpetuity
within paid media mix
A.) Micro Influencers (5 micros- minimum recommendation)
i. 3 videos
ii. 1 Image
iii. All content to be owned and usable in perpetuity
within paid media mix
8/ Leveraging a group Micro Influencers will equip the influencer paid media funnel with a host of top performing content from professional creators, unleashing a conversion-driving torrent!
9/ With a Macro Influencer serving as the first touch point at the prospecting level, followed up with retargeting ads showcasing various Micro Influencers promoting the brand, will position the product/service as though it is everywhere and everyone is using it.
10/ Create "mashable" ads for the retargeting level of the funnel by piecing together clips, from all of the video content provided by the Micro Influencers, into a single ad.
Create several of these to effectively communicate different messaging.
Create several of these to effectively communicate different messaging.
11/ Hammer home the idea that everyone has this product and people need to get it now or they’re missing out- instill a sense of FOMO!
12/ As a final touch, drive traffic to an Influencer landing page to make the entire Influencer Paid Media Funnel cohesive. A couple thought starters for this landing page that have been effective…
13/
A.) Collection page of Macro’s favorite products
B.) Collection or Product Page with a Macro Influencer custom product line/product
A.) Collection page of Macro’s favorite products
B.) Collection or Product Page with a Macro Influencer custom product line/product
14/ On either of these landing pages, make sure to repurpose and populate the images provided by the Micro Influencers as well to engrain the idea of this product being in everyone’s hands and people that don’t have it yet, need to buy NOW!
