Thread by @tobydoyhowell

If you ever get a shout out from someone with a significant amount of followers (like @APompliano ) there are a few things you need to do to maximize follower conversion

here are four ideas

1/ Curate your pinned tweet

That is your most valuable real estate for converting followers

when i shouted @palakzat out the other day, he un-pinned a very popular thread he wrote about a niche Indian brand because he knew it wouldn't be as interesting to my audience

2/ Clean up your profile

make sure there are no RT's on your feed

and delete tweets that don't align with the overall value prop of your profile

present a unified front so people can easily see what they can expect when they follow you

3/ Be welcoming to the new followers

@rebelmarkets did this when we shouted him out in the Brew

he pinned a mini thread saying "Hello to everyone who is following me because of the Brew! Here is what my profile has to offer..."

i loved his explicit approach

4/ Tweak your bio

I used to have "Put a ☕️ in your name if you read the Brew"

in my push for 10K I changed my bio to also include the fact that I run the @MorningBrew twitter account

it builds a more compelling case for you to follow me