✨ Becoming a Community Dev ✨

Okkkk I get this question a lot: how'd you become a CM, how do I get there, etc.

I don't have a marketing degree, so this is my personal experience!

1. There is no silver bullet resume 🏆

Every studio requires something different, whether indie or AAA.

Look at job posts, see common skills that are required, learn accordingly, but also think about what unique skill you can bring to the table! (Video editing? Streamer? Etc.)
2. Gain experience 📈

Experience > education most of the time. Luckily with CM-ing, it's possible! Mod a forum, volunteer for events, etc.

I got my "experience" from several non-game related marketing jobs as a starving university student.
2.5. Certifications (optional) 📜

There are free certificates to learn basics/the lingo! HubSpot, HootSuite, etc. You also appear proactive! 💪

Note I didn't do them to get into games, but to get into marketing generally. I wanted to buff my lack of a marketing degree w/ certs.
3. Be proactive and persistent 🏃‍♀️

You're prob gonna get a lot of rejections. I sent like... 40? 50? applications and only heard back from a few. That's ok! No shame. ❤️

Continue trying, adjust your resume, get feedback, and keep learning. Part of it is also just timing!
4. Be professional 💼

From experience and hearing from other friends, don't forget to be professional!!

Games are fun and lax, which is cool, but it's still a professional job. Spellcheck, grammar, timeliness and courtesy are vital.
5. Mentor? 👩‍⚖️

I didn't have a mentor pre-job, so I can't say much.

What I CAN say is if you want advice, here are two tips:
✅ Know what you want and just ask - don't waste their time
✅ Be thankful and show it!! E.g. pay for their coffee
Don't forget I'm very privileged AND biased in my own ways. Education, my location, etc. And it's not like I hired myself at Kitfox, so maybe the team hired me for reasons I don't know about!

No one has the exact same path, but hope this helped. :)


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More from @TheVTran

13 Jan
so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.

here is my non-exhaustive list:

- making sure it works on all devices
- ^ mobile devices in particular are a nightmare with all their different versions, updates, and operating systems
- if being ported to different devices, needing to rework the art/UX
- legal blockers (contract revisions, approvals, etc.)

- abiding by appropriate media and platform policies
- potentially breaking servers for millions of people
- making sure it's actually fun
- if doing stuff with external partners, fitting their timelines, events, specific requirements or additions to your game
Read 9 tweets
13 Oct 20
OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.

I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy

1) My inbox is a wreck.

Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)

I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:

- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
Read 8 tweets
25 Sep 20
So! I work on games in VERY different positions.

For example:
⚔️ Boyfriend Dungeon - new IP
📸 Pupperazzi - minimal competitors
⚒️ Dwarf Fortress - established IP

Here's how my marketing strategies differ based on an audience's familiarity & competitors!

Thread 👇
1. New Product ✨

All based on INTRODUCING players to what the game actually does.

- Boyfriend Dungeon: "Dating simulator, dungeon crawler!"
- Lucifer Within Us: "Mystery timeline scrubbing mechanic"
2. Few Competitors 💪

Based on touting your game's benefits and why it's fun.

- Pupperazzi: "Take photos of cute dogs and upgrade your camera"
- Mondo Museum: "Put your creativity on display to curate the world's best museum!"
Read 6 tweets
1 Sep 20
So many cool game marketing peeps have a newsletter and now I want one 😤 Except all it'd be is

1) article links I bookmarked for later, forgot about, and oops never looked at again
2) the 67 GDC talks I've been "meaning" to watch
3) screaming
Anyways here are my recommendations for Fricken Good Game Marketing Newsletters™:

🗻 @AdventureMtn - How To Market a Game
- King of email marketing
- Sooo many interesting, researched, and unique topics
- Taught me the phrase "spaceship ass"

📽️ @Derek_Lieu - Game Trailer Editing
- Learn how to make damn good trailers
- Very good breakdown of how to "look" at trailers and what makes them so appealing
- There's always a cat pic

Read 5 tweets
24 Aug 20
✨ The Golden Rule ✨

"Other people would like to be treated the way you would like to be treated."

Which, for communications, I think is actually a bit iffy!!!

Quick thoughts on why 👇
1) There's something called The Platinum Rule by Dr. Tony Alessandra

Platinum Rule: "Treat others the way they want to be treated." 🙏
2) It shifts "this is what I want, so I'll give everyone the same thing" into "let me understand what they want and give it to them"

Everyone has diff backgrounds, communication styles, and preferences! (And we often forget our own biases - neurotypical, Western, etc.)
Read 6 tweets
11 Aug 20
So one of the things I think deserves attention is the charisma a community dev needs to do their job!!

Charisma is based on 4 main things:

Small thread 👇 [1/7]
All charisma is required, but one of the strengths of a community dev is knowing which to use depending on the situation!

And everyone is stronger/weaker in the different types of charisma, of course.

🏋️‍♀️ Authority (confidence, power)

You already know we deal with the angry gamers/trolls. We need to appear confident in stressful situaitons to not only get rid of the riff raff, but ensure no one panics/is uncomfortable or feels like it'll happen again.

Read 7 tweets

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