Profile picture
, 4 tweets, 1 min read
My Authors
Read all threads
1/ How do we create habit-forming products?

It starts by understanding what drives our actions 👇
2/ @bjfogg at @stanford developed a model showing that in order to initiate any and all behaviors, a product needs three things.
3/ The user must have sufficient motivation: Why are they using the product?

The user must have the ability to complete the desired action: How easy is it to use the product?

A trigger must be present to activate the behavior: Is there a substantial call to action?
4/ The Fogg Behavior Model tells us that if any component of this formula is missing or inadequate, the behavior will not occur.
Missing some Tweet in this thread? You can try to force a refresh.

Keep Current with Nir Eyal

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

More from @nireyal see all

Profile picture
Nir Eyal
@nireyal
1/ How can we motivate people to make healthy decisions and be more productive?

Before we answer that, we have to know the difference between extrinsic and intrinsic motivation.
2/ Extrinsic motivation relies upon factors outside ourselves, such as the approval of others, to provide an incentive for action.

Examples of extrinsic motivators include the pursuit of money, social status, praise, food, material wealth, or fame.
3/ Here’s where things get interesting.

Studies reveal that high stakes rewards, like cash bonuses, can hinder cognitive capacity because they shift our focus away from the task and onto the outcome.

We can become preoccupied with rewards instead of just doing the work.
Read 7 tweets

Embed code for your website

×
Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!