TL;DR: stop talking about 'digital identities' on social media. They're really 'corporatised identities', designed to monetise and shape our online interactions.
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To sum up: I hope my main contribution is this corporatised/digital identity distinction. But please give my analysis of social media design a read too!
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My deep personal thanks to Chris, too, for all his help and support for a young PhD student these past months!