There is a lot of advice available about how to effectively raise funds, how to set terms, etc., but the best capital raisers that I know do a few things really well:
- Create a contact strategy, starting with the easiest people to approach (most likely to say yes or most forgiving in case you mess up)
Once the fundraising is in motion:
- They provide regular updates to everyone who has been contacted
- After the fundraising is complete, they stay in touch. They let investors and those people who didn't invest, but hope will do so in the future, know how things are going.