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Victoria Tran πŸ§‹ GDC Profile picture
@TheVTran
Sep 1, 2020 β€’ 5 tweets β€’ 3 min read β€’ Read on X
So many cool game marketing peeps have a newsletter and now I want one 😀 Except all it'd be is

1) article links I bookmarked for later, forgot about, and oops never looked at again
2) the 67 GDC talks I've been "meaning" to watch
3) screaming
Anyways here are my recommendations for Fricken Good Game Marketing Newslettersβ„’:

πŸ—» @AdventureMtn - How To Market a Game
- King of email marketing
- Sooo many interesting, researched, and unique topics
- Taught me the phrase "spaceship ass"

howtomarketagame.com
πŸ“½οΈ @Derek_Lieu - Game Trailer Editing
- Learn how to make damn good trailers
- Very good breakdown of how to "look" at trailers and what makes them so appealing
- There's always a cat pic

mailchi.mp/cf4acd8f43fe/s…
πŸ‘€ @simoncarless - Game Discoverability
- The game discoverability newsletter is like a standard subscription for anyone in games marketing tbh
- Lots of interesting data points and research put into it
- I feel smart looking at the graphs

gamediscoverability.substack.com
πŸ“° @lizziekillian - VGPR
- Comprehensive gathering of PR topics in games (including jobs/media opportunities/industry news/changes in press staff)
- Cool tips I find largely applicable to any kind of work
- Quality sign offs, I am inspired, bless

vgpr.substack.com

β€’ β€’ β€’

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More from @TheVTran

Victoria Tran πŸ§‹ GDC Profile picture
Feb 19, 2024
READ IT SO YOU DON'T HAVE TO. 🫑

A new white paper on ✨mobile gaming, TikTok, and strategies for succes​​s​.✨ Conducted by TikTok (and the National Research Group), so read with a grain of salt.

But even if you're not making a mobile game, it has some good insight!! πŸ‘‡ Image
The mobile gaming landscape has changed! The formula for success now consists of 3 things:

1⃣ Cultural relevance: pay attention to trends & where gamers are
2⃣ Connections: prioritize long term player trust, loyalty, and feedback
3⃣ Community: create group identity and belonging
πŸ“³ MOBILE GAMING πŸ“³

πŸ“± Global gaming spend in mobile is more than the PC, console, and handheld markets combined
πŸ“± Mobile gaming growth is coming from Asia and Latin America
πŸ“± South Korea, Brazil, Turkey, and Mexico have had the biggest increase in spend over past 2 years Image
Read 10 tweets
Victoria Tran πŸ§‹ GDC Profile picture
Jun 22, 2021
Common question I get:

"Hi I'm a solo dev/small team and we don't have a budget to hire anyone, I have no time to do marketing, and/or I hate marketing. How can I build a community?"

My answer: πŸ‘οΈπŸ‘„πŸ‘οΈ You can't.

Or at least, not really? Let's talk about it.

πŸ‘‡
1) You need to invest *some* sort of resource

You can't just do nothing and expect things to happen.

Imagine saying you don't have a budget to hire for art or make it, but you still expect a gorgeous game. Marketing is an investment and deserves thoughtful space in your plans.
2) No money? Use time

Normally spend 8 hours/day programming? Cool! Shave an hour off programming to invest into marketing. It doesn't need to be intense.

*Someone* needs to prioritize posting content, strategizing visibility, and creating connections.
Read 8 tweets
Victoria Tran πŸ§‹ GDC Profile picture
Jan 13, 2021
so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.

here is my non-exhaustive list:
1.
- making sure it works on all devices
- ^ mobile devices in particular are a nightmare with all their different versions, updates, and operating systems
- if being ported to different devices, needing to rework the art/UX
- legal blockers (contract revisions, approvals, etc.)
2.
- abiding by appropriate media and platform policies
- potentially breaking servers for millions of people
- making sure it's actually fun
- if doing stuff with external partners, fitting their timelines, events, specific requirements or additions to your game
Read 9 tweets
Victoria Tran πŸ§‹ GDC Profile picture
Oct 13, 2020
OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.

I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy

πŸ§΅πŸ‘‡
1) My inbox is a wreck.

Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)

I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:

- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
Read 8 tweets
Victoria Tran πŸ§‹ GDC Profile picture
Sep 25, 2020
So! I work on games in VERY different positions.

For example:
βš”οΈ Boyfriend Dungeon - new IP
πŸ“Έ Pupperazzi - minimal competitors
βš’οΈ Dwarf Fortress - established IP

Here's how my marketing strategies differ based on an audience's familiarity & competitors!

Thread πŸ‘‡
1. New Product ✨

All based on INTRODUCING players to what the game actually does.

Example:
- Boyfriend Dungeon: "Dating simulator, dungeon crawler!"
- Lucifer Within Us: "Mystery timeline scrubbing mechanic"
2. Few Competitors πŸ’ͺ

Based on touting your game's benefits and why it's fun.

Example:
- Pupperazzi: "Take photos of cute dogs and upgrade your camera"
- Mondo Museum: "Put your creativity on display to curate the world's best museum!"
Read 6 tweets
Victoria Tran πŸ§‹ GDC Profile picture
Aug 30, 2020
✨ Becoming a Community Dev ✨

Okkkk I get this question a lot: how'd you become a CM, how do I get there, etc.

I don't have a marketing degree, so this is my personal experience!

πŸ‘‡
1. There is no silver bullet resume πŸ†

Every studio requires something different, whether indie or AAA.

Look at job posts, see common skills that are required, learn accordingly, but also think about what unique skill you can bring to the table! (Video editing? Streamer? Etc.)
2. Gain experience πŸ“ˆ

Experience > education most of the time. Luckily with CM-ing, it's possible! Mod a forum, volunteer for events, etc.

I got my "experience" from several non-game related marketing jobs as a starving university student.
Read 8 tweets

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