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Victoria Tran 🧋

@TheVTran

13 Jan

so overtime i've had to try and explain to game communities why devs cannot "just" implement things, or why something takes months and not a week.

here is my non-exhaustive list:

1.

- making sure it works on all devices
- ^ mobile devices in particular are a nightmare with all their different versions, updates, and operating systems
- if being ported to different devices, needing to rework the art/UX
- legal blockers (contract revisions, approvals, etc.)

2.

- abiding by appropriate media and platform policies
- potentially breaking servers for millions of people
- making sure it's actually fun
- if doing stuff with external partners, fitting their timelines, events, specific requirements or additions to your game

Read 9 tweets

Victoria Tran 🧋

@TheVTran

13 Oct 20

OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.

I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy

🧵👇

1) My inbox is a wreck.

Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)

I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.

2) Tips on ur outreach email:

- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!

Read 8 tweets

Victoria Tran 🧋

@TheVTran

25 Sep 20

So! I work on games in VERY different positions.

For example:
⚔️ Boyfriend Dungeon - new IP
📸 Pupperazzi - minimal competitors
⚒️ Dwarf Fortress - established IP

Here's how my marketing strategies differ based on an audience's familiarity & competitors!

Thread 👇

1. New Product ✨

All based on INTRODUCING players to what the game actually does.

Example:
- Boyfriend Dungeon: "Dating simulator, dungeon crawler!"
- Lucifer Within Us: "Mystery timeline scrubbing mechanic"

2. Few Competitors 💪

Based on touting your game's benefits and why it's fun.

Example:
- Pupperazzi: "Take photos of cute dogs and upgrade your camera"
- Mondo Museum: "Put your creativity on display to curate the world's best museum!"

Read 6 tweets

Victoria Tran 🧋

@TheVTran

30 Aug 20

✨ Becoming a Community Dev ✨

Okkkk I get this question a lot: how'd you become a CM, how do I get there, etc.

I don't have a marketing degree, so this is my personal experience!

👇

1. There is no silver bullet resume 🏆

Every studio requires something different, whether indie or AAA.

Look at job posts, see common skills that are required, learn accordingly, but also think about what unique skill you can bring to the table! (Video editing? Streamer? Etc.)

2. Gain experience 📈

Experience > education most of the time. Luckily with CM-ing, it's possible! Mod a forum, volunteer for events, etc.

I got my "experience" from several non-game related marketing jobs as a starving university student.

Read 8 tweets

Victoria Tran 🧋

@TheVTran

24 Aug 20

✨ The Golden Rule ✨

"Other people would like to be treated the way you would like to be treated."

Which, for communications, I think is actually a bit iffy!!!

Quick thoughts on why 👇

1) There's something called The Platinum Rule by Dr. Tony Alessandra

Platinum Rule: "Treat others the way they want to be treated." 🙏

2) It shifts "this is what I want, so I'll give everyone the same thing" into "let me understand what they want and give it to them"

Everyone has diff backgrounds, communication styles, and preferences! (And we often forget our own biases - neurotypical, Western, etc.)

Read 6 tweets

Victoria Tran 🧋

@TheVTran

11 Aug 20

So one of the things I think deserves attention is the charisma a community dev needs to do their job!!

Charisma is based on 4 main things:
🏋️‍♀️Authority
🎙️Vision
🔎Focus
💖Kindness

Small thread 👇 [1/7]

All charisma is required, but one of the strengths of a community dev is knowing which to use depending on the situation!

And everyone is stronger/weaker in the different types of charisma, of course.

[2/7]

🏋️‍♀️ Authority (confidence, power)

You already know we deal with the angry gamers/trolls. We need to appear confident in stressful situaitons to not only get rid of the riff raff, but ensure no one panics/is uncomfortable or feels like it'll happen again.

[3/7]

Read 7 tweets

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