THREAD - Should @JoeBiden run the same plays as @realDonaldTrump? Yes and no. Here's why...
Trump runs high-engagement plays, i.e., influence strategies that are largely from the diverting (green), pressing (purple) and provoking (red) families of elements as seen in the Taxonomy of Influence Strategies (below). 
Biden plays a different game. His strategies are of the "fit" cluster of plays (second row, below) that resonate and create agreement. He tests for reactions, informs to educate, invokes to give color, challenges to be better and, different from Trump, he concedes errors.
Players who engage (like Trump) can be a beaten, but not by high-fit opponents (like Biden). And vice versa. Why? Because Biden can no more bray and strut (via a Peacock) any more than Trump can admit fault (via a Concede).
So when rivals such as Trump and Biden run such different plays, how do they engage for competitive advantage? The answer is counter-intuitive for both...
Trump's best bet is to run plays that frame, particularly those that educate instead of entertain. He might try to invoke images of his humanity (as Biden will) but these will conflict with his hard-edged brand. Trump needs to spell out his story and policies via the Inform play.
Biden's best bet is two-fold: (1) Frame his story with rich images via the strategy called Invoke, and (2) bait Trump but with humor. The irony and hypocrisy that belies Trump's record is easily purloined and poked in a way that shames the president but preserves Biden's dignity.
What do you think? What plays should Trump run on Biden? Should Biden respond or play his own game? Visit this link to draw up your own plays and let me know: playmakersystems.com/playmaker-syst…
@Kellblog @jimmacnamara @tonimuzifalconi @tmccorkindale @danschnur @BarackObama @DNCWarRoom
@Kellblog @jimmacnamara @tonimuzifalconi @tmccorkindale @danschnur @BarackObama @DNCWarRoom
For context: My essay on response and counterplay: playmakersystems.com/playmakers-blo…
