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Alan Kelly, President & Founder, Playmaker - Author, Lecturer, Creator of 1st Taxonomy of Influence, #Disinformation Decoder, #AI Developer, #Eggplant hater.
Feb 21, 2022 6 tweets 5 min read
THREAD 1: PUTIN'S PREEMPT Of the 23 fundamental strategies of influence it's the Preempt that Putin is using to justify a #Ukraine invasion. One of four freezing plays, the Preempt steals what a rival owns, in this case the #peacekeeping role that Western allies claim. @webradius THREAD 2: PUTIN'S PREEMPT. How do you counter a Preempt? See this link for details: playmakersystems.com/playmaker-syst… @MollyMcKew
Oct 24, 2021 12 tweets 7 min read
If your game is #cancelculture, these are the plays you’re running. You Label your target with a meme that’s hard to remove: Black Lives Matter v. Blue Lives Matter. #CancelCulture
Sep 1, 2020 9 tweets 5 min read
THREAD - Should @JoeBiden run the same plays as @realDonaldTrump? Yes and no. Here's why... Trump runs high-engagement plays, i.e., influence strategies that are largely from the diverting (green), pressing (purple) and provoking (red) families of elements as seen in the Taxonomy of Influence Strategies (below).