Little known fact about Duolingo: We spend an insane amount of time improving our push notifications.
This is one of our most successful notifications, which we call "the passive aggressive reminder":
This is one of our most successful notifications, which we call "the passive aggressive reminder":
This is sent after a week of inactivity on Duolingo.
We've experimented with many variants of this notification and this version above always won.
We've experimented with many variants of this notification and this version above always won.
Here's why:
* It's personal. It reads like a passive aggressive text from Duo.
* It's unique. Notifications never say "we will stop sending you notifications". This breaks that pattern.
* It's well timed. A week of inactivity is a good time to get back into learning.
* It's personal. It reads like a passive aggressive text from Duo.
* It's unique. Notifications never say "we will stop sending you notifications". This breaks that pattern.
* It's well timed. A week of inactivity is a good time to get back into learning.
If we've learned anything about push notifications, it's that successful ones have a combination of these three elements: Personalized, unique and well-timed.
