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Cem Kansu Profile picture
Cem Kansu
@cemkansu
Building products @Duolingo. Formerly @Jawbone and @Google.
Sep 2, 2020 • 4 tweets • 1 min read
Little known fact about Duolingo: We spend an insane amount of time improving our push notifications.

This is one of our most successful notifications, which we call "the passive aggressive reminder": This is sent after a week of inactivity on Duolingo.

We've experimented with many variants of this notification and this version above always won.