Let’s talk the science of demos!
Research has shown demos give "cognitive legitimacy:" making a product plausible & inevitable. This paper on Shark Tank shows the more prepared (coherent, fact-based, narrative) the pitch, the more legitimate it seems & the more $ it raises! 1/4
Research has shown demos give "cognitive legitimacy:" making a product plausible & inevitable. This paper on Shark Tank shows the more prepared (coherent, fact-based, narrative) the pitch, the more legitimate it seems & the more $ it raises! 1/4
Good entrepreneurs (as well as scam artists 👇) use demos and prototypes as part of an overall push for legitimacy. They are an important symbol of success for companies 2/4
https://twitter.com/emollick/status/1108543772739227649
Demos work in established companies, with caveats. If you are trying to pitch a novel idea to your boss, they will think you more creative & persuasive if you do a simple (crude) demo. If the idea isn’t novel, showing prototypes makes your boss think you are LESS creative. 3/4
We end with a famously effective demos. Watch how Jobs builds legitimacy:
1) Tells a story about why Apple’s win was inevitable
2) Demo'ed & described, the (secretly barely working) product
3) Combined personal style with careful preparation 4/4
1) Tells a story about why Apple’s win was inevitable
2) Demo'ed & described, the (secretly barely working) product
3) Combined personal style with careful preparation 4/4
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