I’d tell most bootstrappers to produce an infoproduct (book, course, newsletter, etc) in domain X prior to a SaaS in domain X.
Much quicker time to money. Gets your name out there and starts attracting happy customers. Teaches you business mechanics while paying you.
Much quicker time to money. Gets your name out there and starts attracting happy customers. Teaches you business mechanics while paying you.
And the big one:
Most B2B SaaS companies are going to write a book or otherwise become a publisher, out of operational necessity for marketing and support. So you might as well get good at that.
Most B2B SaaS companies are going to write a book or otherwise become a publisher, out of operational necessity for marketing and support. So you might as well get good at that.
They might not have a literal book book but they’ll have the moral equivalent of a book scattered over a lot of blog posts, white papers, support docs, etc.
Note that I said “bootstrappers” rather than “founders” because I think the calculus for prioritization is different if you know you’re going to go down the funded route.
