Even small changes in the potency of their persuasion equates to $100s of millions.
With such high stakes, they use the most sophisticated persuasion tactics available.
Let's take a look...
- Get more fit
- Be more productive
- Think more creatively
- Connect with other people
Their words and imagery associate their products with the life you want to lead.
Apple masters crisp, absolute statements.
"Just the right amount of everything."
"An unprecedented leap in battery life."
"You've never shot with anything like it."
No shades of gray. It's all black and white.
Although Apple laces its copy with technical details, most of its writing is dead simple.
Simple words. Short sentences.
"All your TV. All in one app."
"Power isn't just for the pros."
"Two great choices. No wrong answers."
Simplicity sells.
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