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Jim  Profile picture
@jimbomorrison
Sep 4, 2020 • 5 tweets • 3 min read • Read on X
Apple Privacy & the IDFA Apple have bottled their IDFA lockdown ahead of the iOS 14 launch this year The question is why? #KnowWhatMatters onesub.io/~jimbo/hzsxdxv…
Back in June, Apple announced that cross-app tracking, via a user's unique identifier (the IDFA) was dead... or at least, holed below the waterline. onesub.io/~jimbo/hzsxdxv…
Perhaps the biggest looser of this change is Facebook who rely heavily on the IDFA to feed data to their own ad platform. onesub.io/~jimbo/hzsxdxv…
@CaseyNewton raised an interesting point Thursday last; that as well as being pro-privacy, Apple's moves are really rather anti-competitive... onesub.io/~jimbo/hzsxdxv…
@CaseyNewton ... but after all that, today, Apple have announced that they've bottled it. The IDFA warning cards will be delayed to next year.

The question is; why the change of heart?

Because they feel... onesub.io/~jimbo/hzsxdxv…

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More from @jimbomorrison

Jim  Profile picture
Oct 17, 2021
The murder of an MP is obviously horrific but…
… I can’t help but feel that Patel et al’s concern for MPs’ safety is disproportionate in a country where the safety of half the population is constantly called into question.

Ultimately “security” (policing etc) is not the solution.

It’s treating symptoms not causes.
This country needs to address the causes of these crimes against MPs *and* women and minorities - not plaster over the cracks with a big show of force.

Force will only mask the inexorable *growth* of the problem. To be met with what? More force. Ad infinitum.
Read 14 tweets
Jim  Profile picture
Sep 1, 2021
A brief history of fixing humanity. 🤝 🌍

A thread. 🧵 👇
Humanity is not having a good century so far.

Endless wars, global pandemics, rich dying of disinformation, poor dying of famine & flood, rising populism, declining freedoms and occasional economic collapse & austerity.

There is a simple solution..

..but first a little “why”.
In the UK & US we like to think that we live in a practical democracy; that it’s “a place where the people really decide regularly how to be governed”.

This myth is based on the facade that depicts a real, meaningful choice at the ballot box.

Here’s why it’s no real choice:
Read 32 tweets
Jim  Profile picture
Sep 16, 2020
Tracking the boycott of Facebook Over the past few days a number of huge global brands have mounted a boycott of Facebook + Twitter. I have been tracking the progress here. #KnowWhatMatters onesub.io/~jimbo/1ip06x0…
The first I heard of the campaign starting to gain traction was Patagonia’s boycott - Patagonia though, seemed like a likely candidate.. onesub.io/~jimbo/1ip06x0…
Next up was North Face onesub.io/~jimbo/1ip06x0…
Read 11 tweets
Jim  Profile picture
Sep 4, 2020
A test walked into a bar and said...
"foo"
It's a dev joke 🤓
Read 4 tweets
Jim  Profile picture
Sep 4, 2020
Apple Privacy & the IDFA Apple have bottled their IDFA lockdown ahead of the iOS 14 launch this year The question is why? #KnowWhatMatters onesub.io/~jimbo/hzsxdxv…
Back in June, Apple announced that cross-app tracking, via a user's unique identifier (the IDFA) was dead... or at least, holed below the waterline. onesub.io/~jimbo/hzsxdxv…
Perhaps the biggest looser of this change is Facebook who rely heavily on the IDFA to feed data to their own ad platform. onesub.io/~jimbo/hzsxdxv…
Read 5 tweets
Jim  Profile picture
Sep 4, 2020
Back in June, Apple announced that cross-app tracking, via a user's unique identifier (the IDFA) was dead... or at least, holed below the waterline. onesub.io/~jimbo/hzsxdxv…
Perhaps the biggest looser of this change is Facebook who rely heavily on the IDFA to feed data to their own ad platform. onesub.io/~jimbo/hzsxdxv…
@CaseyNewton raised an interesting point Thursday last; that as well as being pro-privacy, Apple's moves are really rather anti-competitive... onesub.io/~jimbo/hzsxdxv…
Read 4 tweets

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