“The world has changed,” new BBC DG Tim Davie said. “If we really care about this precious institution we must protect it by reforming it.”
Below a few pieces I've written on future of public service and some of the (existential) challenges BBC faces 1/5 on.ft.com/3bsAAVX
First (not me!) read @Nadine_Writes reporting on experience of some current+former black employees: “The BBC is institutionally racist. The institution was never built for us but we were allowed to come in." BBC also has challenge around audience here huffingtonpost.co.uk/amp/entry/bbc-… 2/5
Then me from June: "rallying around the Beeb does not change the fact that the BBC faces existential challenges, including political criticism from both the right and the left and, most fundamentally, waning public attention" reutersinstitute.politics.ox.ac.uk/risj-review/wo… 3/5
Me from March: "BBC is fundamentally a political creation, and its existence depends on continued broad-based political support." Widely used and broad trusted by public but faces political attacks from elites and activists on left and especially right cjr.org/opinion/bbc-li… 4/5
Even as the % who say they get news via Facebook continues to decline, a range of other social, video, and messaging platforms are growing in importance for discovery, many focused on on-site video, visuals, and more private experiences. Challenging environment for publishers 2/9
Generally, many of our respondents say they find it at least somewhat easy to tell trustworthy and untrustworthy news and information apart on various platforms, but there are real differences, with more concerned about how to navigate information on e.g. TikTok, X, Facebook 3/9
What might an AI-mediated information ecosystem look like?
Shuwei Fang @OpenSociety & @StructStories asked for scenarios. Mine, on interplay btw AI pragmatism, AI experimentalism, & AI incrementalism, draws on @risj_oxford research & more
My starting point? Public uptake will be one of the most important driving forces shaping the AI-mediated information ecosystem and, by extension, journalism & news media’s place in it. Demand is sometimes overlooked in discussions that tend to focus on actors on supply side 2/14
Extrapolating from public approach to previous digital technologies a likely approach might be "AI pragmatism", combination of (a) abstract concern about impact, (b) scepticism towards many of the institutions using AI, & (c) a practical appreciation of many AI applications 3/14
AI cannot reliably identify false news (let alone lies), despite what sales reps and boosters may claim. Too many false positives, false negatives, issues of bias, (let alone perceiving "entire meanings")
Because so much of the most potentially consequential misinfo, including false news and lies, is fundamentally political, there is real and perceived conflict of interests when govs' want to play role as arbiters of truth.
This is even more pronounced in low-trust contexts. 2/4
For years, experts have argued govs' and public authorities' most constructive role is indirect - convening whole-of-society responses and providing funding for independent fact-checkers, journalists, researchers, civil society
Second, what is crucial is not volume but influence. As @hugoreasoning and others have pointed out, attempts at mass persuasion mostly fail! . But one thing that often influence people is elite cues from politicians they support 3/7press.princeton.edu/books/hardcove… cambridge.org/core/books/nat…
Beyond inadverdently disseminating disinfo bcs of business-as-usual editorial practices, there are also parts of the media (e.g. some pundits, broadcast hosts) who are parts of what @sobieraj called "outrage industry" - even when working for news media global.oup.com/academic/produ… 2/6
Whether as sources (for news reporters), guests/subjects (for hosts and pundits), or important users and advertiseres (for platforms) - or just doing their own thing - some domestic political elites sometimes contribute to mis- and disinfo problems academic.oup.com/book/26406 3/6