A lot of people keep saying @TheAtlantic story about Trump won't matter because "nothing matters" when it comes to Trump. This notion is self-defeating and wrong, so I took a break from Labor Day weekend to write up how we can make sure it matters messagebox.substack.com/p/trump-the-tr…
The idea that Trump is a "Teflon Don" is absurd when he losing to Biden by 7% and underperforming his pretty poor '16 popular vote by about 4%. Voters have punished Trump at the polls and the ballot box for his conduct and it can happen again. messagebox.substack.com/p/trump-the-tr…
It doesn't matter what the pundits predict, we decide what matters. We need to spend less time worrying about whether Trump will get away with another outrage and more time making sure that he doesn’t. Here are some ideas on how to make that happen messagebox.substack.com/p/trump-the-tr… 
From now until the election, a portion of every subscription to the Message Box -my newsletter about political and message strategy will be donated to @BlackVotersMtr - an important group fighting voter suppression. messagebox.substack.com/subscribe?utm_…
