Thread by @DruRly

"Build trust before products."

7 Insights from 👥 Trends #0030 — Audience-First Products 👇

1/ 🔮 Prediction

Startups will seek founding influencers. Like @mijustin and @pjrvs.

https://twitter.com/balajis/status/1299731985095516161

2/ 🔮 Prediction

Audience-first funds will become more popular.

@bentossell and @shl will leverage their audiences to find LPs, get deal flow and help portfolio companies.

3/ ☁️ Opportunity

Get feedback from your audience.

Failory surveys subscribers to find pain points.

@bramk used Twitter to get 135 pre-launch subscribers.

@KaloyanYankulov used a blog to get $4,000 in pre-sales.

https://twitter.com/bramk/status/1277606554037084162

4/ ☁️ Opportunity

Take an audience-first approach to find your dream job. @kwuchu (Github) and @vogueandcode (Microsoft) have audiences, optionality and side hustles. Social profiles are replacing resumes.

https://twitter.com/jmikolay/status/1301485978859769856?s=20

5/ ☁️ Opportunity

Use gamification to grow your audience.

@levelsio gained 10,000+ followers with a giveaway.

See the @makerpad #T30 challenge

trends.vc/trends-0021-ga…

6/ 🔑 Key Lesson

Audience-building is a forcing function to find and understand customers.

interaction-design.org/literature/boo….

7/ 🔑 Key Lesson

An audience gives you optionality.

You can sell products, raise funds, hire employees, get jobs, endorsements, affiliates and more.

Get the full report (with the 😠 haters section)

trends.vc/trends-0030-au…

If you're interested in trends such as

💌 Paid Newsletters
🦄 Startup Studios
🤑 Million-Dollar, One-Person Businesses
🧱 No-Code
💬 Paid Communities
🍎 Online Courses
📣 Referral Programs
💰 Micro Private Equity
🍳 Cloud Kitchens

Check out ⬇️

trends.vc