Influencer Question of the Day?
What’re the steps to building out an INFLUENCER’S audience within Facebook Ads Manager to be able to run targeted ads at their followers/engagers via FB & IG ads? (Thread)
**Video Tutorials Included**
What’re the steps to building out an INFLUENCER’S audience within Facebook Ads Manager to be able to run targeted ads at their followers/engagers via FB & IG ads? (Thread)
**Video Tutorials Included**
2/ Once you have proper advertiser access to the Influencer’s FB & IG- instructions laid out in the thread below- you’ll now be able to run targeted ads to that influencer’s followers/engagers!
4/ Sounds great right?! Running ads on behalf of your brand with influencers' content targeting their followers!
5/ So let’s break down how you actually take the steps to do this within Facebook Ads Manager.
6/ Within your Facebook Business Manager follow the steps laid out below in order to build an audience off of the influencer’s Instagram...
7/ Click Audiences >> Create Audience >> Custom Audience >> Instagram account >> Click the dropdown menu and select the influencer’s IG page >> Click “Everyone who engaged with your professional account” >> Type in the past 365 days >> Click Create Audience
8/ Check out video tutorial here…
9/ Now take a similar set of steps, laid out below, in order to build an audience off of the influencer’s Facebook…
10/ Click Audiences >> Create Audience >> Custom Audience >> Facebook Page >> Click the dropdown menu and select the influencer’s IG page >> Click “Everyone who engaged with your Page” >> Type in the past 365 days >> Click Create Audience
11/ Check out video tutorial here…
12/ Our recommendation would be to stack both of the Influencer’s built out Facebook and Instragm Audiences into a single ad set within a CBO campaign.
13/ In addition to the above, for TOF, Prospecting purposes, make sure to build Lookalike audiences off of the influencer audiences you’ve already built out as well!
14/ What in the world is an Influencer Lookalike audience?
15/ A Lookalike Audience is a way to reach new people who are likely to be interested in the content your influencer has created on behalf of your brand because they're similar to that influencer’s followers/engagers.
16/ Check out the video tutorial of building out an influencer’s Lookalike audience here...
17/ Facebook’s machine learning system does an incredible job at pooling people together within these “Lookalike audiences” that not only resonate with the influencer and their content but also with the brand in order to drive conversions.
18/ Now get to building out these audiences!
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