@trylolli is arguably in the best position to take advantage in a post coronavirus world amid a looming cloud of an economic downturn.

here's why 👇
Lolli’s mission is to make bitcoin more accessible to all, by simplifying the way people earn, share & save bitcoin.

It does this by way of a browser extension that allows users to earn a percentage of bitcoin back when they buy online products from select brands.
By removing the process of logging onto an exchange and aligning their business model with something everyone is familiar with (ecommerce), Lolli has effectively lowered the barrier to entry.

Users benefit through bitcoin exposure w/o changing any previous shopping habits.
Not surprisingly, while the world is in quarantine, there was a sharp increase in online sales and an influx of new customers.

In the Q1 2020, consumers spent $146.47 billion online with US retailers, up 14.5% from $127.89 billion for the previous year.

Lolli separates itself from its competitors by offering a novel rewards system.

@Rakuten, @Honey, @IbottaApp & more all handle their business in terms of fiat. Once a purchase is made you get a set amount of dollars back. That's it.
In 2020, brick&mortar sales are projected to fall more than 14% to $4.184T.

As a result, small biz is turning to online sales to stay afloat. Per Shopify, merchant growth in Q2 was 56%. It very well may become favorable to partner with Lolli to establish an online presence.
Lolli is a financial services company that has built a brand around fun, lightheartedness and the importance of sound money.

They separate themselves from the exchanges of the world for they only make money when you purchase something that you want.

The company launched in August of 2018 with over 500 brand partnerships.

Since then co-founders @alexadelman & @MattSenter have seen the company more than doubled in team size, brand partnerships and a rocking social media presence.

Onto their blog which has posts like:

- Stay Cool & Stack Sats
- Lolli's Ultimate Mother's Day Gift Guide
- Top 10 Lolli Brands Helping with COVID 19 Relief Efforts

These & many more highlight their partners diverse product offerings.


cc @aubreystrobel
As it stands, the ecommerce industry in the U.S. alone is expected to surpass $1 trillion by 2025.

This in addition to funding from the likes of @aplusk, @MichellePhan & @jmj has afforded the team some breathing room.

Comparable reward programs Honey & Ebates have both been acquired for $4 and $1 billion respectfully.

In 2019, They saw over $200 million in revenue. If Lolli were to continue doubling partnerships and capture 10% of the budding market, it will surpass $20 million in revenue.
Keep in mind that this is just through its browser extension.

The team has floated around channels such as a mobile application. Which 35% of US consumers only use to buy online. Therefore, expanding to mobile to capture a piece of this market could prove rewarding.
As a financial services company, Lolli has the capabilities to upsell a suite of financial products to its existing userbase.

ex) the company could partner with a lending provider such as @TheRealBlockFi to offer users a % boost on interest payouts or discounts on loans.
Perhaps an agreement with BlockFi could see users receive trading fees discounts to promote their nascent exchange.

As a third-party provider, Lolli can process bitcoin payments at a higher scale due to being off chain. Therefore it is not limited by technical challenges
Despite the intention to run Lolli for 30+ years, a biz that is responsible for onboarding millions of people to the hardest money on earth might garner some interest.

To speculate a few:

- BlockFi
- @square
- @coinbase
- @krakenfx
- Rakuten

Ultimately Lolli offers users a way to gain exposure to bitcoin without changing any habits.

For the complete thesis and more check out this week's issue of The ₿it Economy!


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More from @rsarrow

11 Aug
MicroStrategy announced it has purchased 21,454 bitcoin, totaling some $250M.

In the briefing, CEO Michael Saylor shared a lot of the same sentiment that many of us do about the state of the economy.

A few favorites 👇
- Dependable SoV
- Preferred long term to cash
- Bitcoin is a legitimate investment
- Can be superior to cash
Read 7 tweets
6 Aug
We need to restore accountability to the economic order.

A recap from today's Swan Signal with @coryklippsten & @Breedlove22 👇

cc @SwanBitcoin
Inflation is a form of counterfeiting that has been exacerbated by the redemption certificates (ie fiat)

Fiat currency is a political tool that facilitates the institutionalization of time-theft, perpetrated by central banks around the world.
In creating Bitcoin, Satoshi gave people the ability to opt out of unethical money production that has plagued society for decades.

And in doing so, provided the first check in a growing toolkit towards the path of sovereign individuality.

Read 14 tweets
30 Jul
Fantastic conversation between @LynAldenContact & @JeffBooth today on Swan Signal.


cc @SwanBitcoin
There are 4 ways a government can finance debt:

1. Domestic government borrowing
2. International government borrowing
3. Quantitative Easing (QE)
4. Modern Monetary Theory (MMT)

All involve taxing the people and redeploying capital into the economy.

Government's issue bonds that individuals and institutions can choose to buy in exchange for interest payments/return of capital upon maturity.

This extracts money out of the economy as the government deploys it back in the form of public spending (ie military, public services)
Read 19 tweets
24 Jun
Our economy and the medium of exchange we use for trade, has been co-evolving ever since humans first started trading with each other.

As we move towards a more fluid system of payments here are a few key trends that will further shape the evolution of money.

The world is becoming increasingly digital every day, as businesses continue to improve their processes by digitizing them and consumers continue to increase their demand for digital services.
Native Digital Money:

As we digitize our business processes it is imperative to have programmable money.

Bitcoin is the clear leader but I want to make note of the wild west & purely digital incentive structure built around DeFi that is creating new forms of cooperation.
Read 7 tweets
24 Jun
Few takeaways from @chamath's interview with @laurashin today on the state of the market, investing and bitcoin.


You cannot fight the Fed and it has shown there is nothing it won't do to prop up the stock/bond market.

The gov't is responsible for more than 50% GDP which makes the US quasi-socialist without any of the benefits.

A lot of white space for the market to correct.
Embrace Simplicity:

An eye for simplicity in design and ambition does not mean you do not have grand ambition. Rather you can frame and filter in a more basic framework free of convolution.
Read 9 tweets
21 Jun
Has it been a bad year for Bitcoin?

According to @TheStalwart it has been but as government trust drops to an all-time low and citizens around the globe face increased surveillance measures I disagree.

Below is a thread responding to the points made earlier in the week👇
1/ Bitcoin is not a hedge against your typical recession. Rather Bitcoin is a hedge against monetary inflation and the loss of confidence in fiat currency.

The March selloff was devastating but as @unchainedcap explains it was from UTXOs <6 months.

2/ Over the past few months BTC is correlated with stocks and the world economy. Stocks crash, BTC crash. Stocks up, BTC up.

This short term action is driven by fear: corona spikes, shutdowns, and one's savings. And thus drives correlation in the near term but paths will divert.
Read 17 tweets

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