Ritika Munjal Profile picture
Sep 14, 2020 6 tweets 1 min read Read on X
From Ayuveda to Jeans!!
#Patanjali

Thread

I still remember waking up in my grandmother’s home to the voice of Baba Ramdev addressing thousands of people on a TV channel. He would tell them how to do breathing exercises and complementary tips to stay fit. Image
Almost 10 years later, I visit my grandmother’s house and find Baba Ramdev’s presence in another form, Patanjali Ayurveda.
Started off as a small pharmacy in 1997.

Soon had 5000 distribution partners and 15000 stores.
Created a brand image of health and vitality by choosing Baba Ramdev as its brand ambassador.
In order to maintain their low prices, they source their ingredients directly from farmers and do not have any middlemen involved.
Has a turnover of around 5500 crore.

Has garnered 4.5% market share in FMCG.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Ritika Munjal

Ritika Munjal Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @ritikamunjal1

Jan 20, 2021
@amerix @FitFounder 1/16 I tried deep-diving into some of the learnings from @JamesClear . In such simple words Atomic Habits gives such a great framework as to how to go about in life.

Sharing some of those learnings for common benefits.

A Thread
@amerix @FitFounder @JamesClear 2/16 Whatever habits are normal in your culture are among the most attractive behaviors you will find.
@amerix @FitFounder @JamesClear 3/16 For this exercise, first action item is to write down your desired identity. Only if you are aware of who you WANT TO BE, would you be able to decide the best in the world around you.
Read 15 tweets
Jan 20, 2021
1/ I bet there can't be a better Podcast to draw biggest lessons from Jeff Bezos than this one.

No matter what you do professionally, this is extremely beneficial to listen to

Link to Podcast : rb.gy/dwrrro
2/ Understand his Razor Blade Strategy to Identifying business Opportunities

If you sell a Razor cheap, you can earn more by selling Blades

That's the reason Amazon can afford giving Loans at rates cheaper than Banks
3/ And, thats also the reason that Amazon sells more shoes when they win Golden Globe Award for a Movie Show

It is because of their focus on their 3 main capabilities that they are able to do well and keep focus, even after so much of diversification. Image
Read 8 tweets
Jan 20, 2021
There were Platforms with Short Video Format even before TikTok came around.

Its important to learn right lessons from TikTok's success

I created bookmarks using @thepaperide 's Podcast Platform

Link to Podcast : rb.gy/yesx6w
After listening to this podcast you will be able to answer following questions :

1. How Video Classification & Recommendation Engine played a role in TikTok's success

2. How was TikTok's Growth Engine different

3. How did TikTok go from being a Cringe App to Cool App
4. How TikTok focussed on right content amid such a sea of Content on their platform

5. What are top risks to TikTok's success?

6. Comparison with Instagram Reels

7. Why Superapps don't work outside China?

8. Would Bytedance become org of Facebook Scale?
Read 4 tweets
Sep 29, 2020
1/17
Nothing's better if you are passionate about something. But there is nothing to worry at all if you are yet to find out what you are passionate about.

A Thread on "Finding Flow in Everything you Do" from Ikigai
2/ 17
Enjoying whatever you do in life is not a factor of finding that special something alone but its a way of life where you celebrate whatever you do.
3/ 17
Flow is a state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.
Read 17 tweets
Sep 21, 2020
(1/11) You may think that you are great at delegating things.

You could also think that your subordinates don't inspire confidence in you.

But believe me Tim's clarity on Delegation makes using it a no brainer.

A Thread:
(2/11) Why Delegate?

Your Goal should be to free your time to focus on bigger and better things. If you are spending your time on chores and errands that could be spent better elsewhere, only you are responsible for sorting it out.
(3/11) What & When to Delegate :

1. When you are clear about your tasks : Refine your rules and processes before adding people. Using people to leverage a refined process multiplies production; using people as a solution to a poor process multiplies problems.
Read 12 tweets
Sep 16, 2020
Don't you browse News channels & social media many times a day?

While the positive effects of this data explosion deserve celebration, let me show you the dark side as well so that you plan your diet accordingly

A Thread on The Low Information Diet by @tferriss
The Problem :
Excess Data

Times have changed, there is excess of data everywhere. Data is being overly monetised. Authors and other content creators are generating lot of revenue, hence information available for consumption is increasing multifold everyday.
This demands a new skillset of being able to find the right dose of information that is important for you.
Read 17 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(