Thread by @SimonWDC

"During the 2004 campaign, legendary ad man Lionel Sosa was leading Hispanic strategy for George W. Bush, and Maria Cardona was spearheading NDN's $6 million Hispanic Project, an effort that sought to target specific segments of the Latino community" newsweek.com/cavalry-coming…

Any story that looking at the Hispanic vote needs to differentiate between Cubans/Puerto Ricans in Florida from the heavily Mexican-American Southwest/West; and decide whether it's an Hispanic problem or a late deciding, disinterested youth problem.

In 2018 there was a divergence in the Hispanic vote. Dems gained ground nationally but lost ground in Florida.

There is something going on Florida we need to better understand.

Biden's strength in AZ, CO, NV, TX suggest Mexican-Americans are holding.

ndn.org/blog/2018/11/a…

Don't trust a lot of polling of Hispanics that we see. Many polls have very small sub-samples, and if they aren't using truly bi-lingual instruments can have too few Spanish speakers, recent immigrants. Good polls of Hispanics are expensive, hard to do. So a lot of junk.

So, I don't know if Joe Biden has an Hispanic problem. Some of the chatter around this feels like BS. What we know, and this is true for all groups, is that if you don't spend to talk to, engage a community they will under-perform. Critical Biden end strong w/Hispanics, youth.

For all the Florida chatter, in this new Monmouth Florida poll, Biden is beating Trump with Florida's Hispanics 58/32 (+26). In 2016 Clinton won them by 27 points, 62/35.

So in this poll Trump is behind his 2016 Hispanic share by 3 pts. Not good.

https://twitter.com/MonmouthPoll/status/1305914543256875010