Cory Ames Profile picture
15 Sep, 4 tweets, 3 min read
In Aug. we paused content production for our 'Social Good' Blog.

We focused on reorganizing our EXISTING content to make it more accessible to users (& Google).

In Sept. we are pacing at a 54% increase in total traffic.

With SEO more content isn't always the answer.
When I say "organized our existing content," we did (& are continuing to do) this:

1/ "Flatten" our site architecture.

This makes it easier for Google & users alike to find our full library of content.

This page by @backlinko explains this well:…
This led us to create "Content Hubs," organize our content categorically, & make more our posts accessible a few clicks from the homepage.

Pages available on our menu at are examples

This is a great intro to content hubs:…
2/ Audited Our Internal Linking

"Internal links are the most powerful SEO lever you control 100% after content."

We audited pages with the most links, edited copy & added 5-10+ keyword rich internal links to each.

Great internal linking article:…

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