Tip: Getting to #1 on Google can be tough, but getting to the first page is a little easier. And from there, you can jump to #1 by winning the snippet. Optimize for featured snippets to get to the top and increase traffic.
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Featured snippets are answers that appear as tables, lists, videos, etc. above Google's organic search results. They put you right at the top and give you more real estate. It goes without saying that this is great for your brand and (if you do it right) your traffic.
Case and point, Cyrus Shepard of @ZyppySEO had a featured snippet and when he experimented with opting out, his traffic went down by 12%.
Featured snippets are taken directly from top-ranking pages so you've got to be on the first page to be a contender, and the higher the better.
Keep featured snippets in mind when writing new articles. But the lowest hanging fruit is to optimize pages that already rank highly for keywords with featured snippets.
Make sure the relevant part of your article uses the same styling (bullets, table, etc.) as the current snippet. State the question that you're answering in H1, then seed keywords in H2s throughout. Use a conversational tone. And of course, make the answers flawless and concise.
Not too concise, though — you still want them to click the link.
OPPORTUNITY ALERT: TikTok just made it possible to export users' data (posts, DMs, etc.) via an API.
This means that now it's possible to create apps to backup & import TikTok posts to other platforms.
Here are the opportunities this creates for SaaS founders:
More details about the announcment:
Currently, this is available in the EEA, where TikTok has over 150 million users (we have reasons to believe it will soon be available globally).techcrunch.com/2024/03/04/tik…
The SaaS opportunity: Many users are looking to export their data & import it into other platforms (Instagram, YouTube, etc.)
Previously there were "hacky" approaches to do this with TikTok which were against their TOS. This is staring with a clean slate.
Trouble making your promotions stand out from the crowd over the holiday season? Less popular holidays might be a better bet.
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A recent study found that people were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For the effect to work, the day needs to be original, unused by your competition, and on-brand.
This is a great way to take advantage of "holiday" promotions without getting lost in the noise of every other brand promoting over the more well-known holidays. And it gets around the negative impact that discounting products often has on a brand.