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whatsthepont Profile picture
@whatsthepont
Sep 18, 2020 • 4 tweets • 2 min read • Read on X
#TiL253(346)
Decoy Effect.
Offering choices in a way that nudges us to pick one we might not have.
Usually the more expensive/bigger
Brilliantly explained with Dogs via @advncdhindsight
Retail use this massively.
Think: Tall, Grande, Venti coffee sizes
/1
Found this via current fascination with Nudge in retail.
And writing this
/2
Why isn’t the Retail Sector doing more ‘Nudging’ of Hand Sanitisation? – bit.ly/2Rk1LJl
But it has got me wondering.
Is this used when people put options forward for approval in a Business Case?
-Option 1. Do nothing
-Option 2. What I want
-Option 3. Complete Lunacy. 3 times the cost with huge riskes.
Of course the Committee will choose Option 2...
/3
Have my eyes just been opened to something that’s been going on for ever?
Must write note to self...
‘How to spot the Decoy Effect in Business Case Options Appraisals’

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More from @whatsthepont

whatsthepont Profile picture
Oct 23, 2021
Does anyone know anything about Homologation?
Dictionaries say it’s basically a way of setting standards or approving something.
But…
I’m interested in how it might stimulate innovation.
Regulators ‘driving innovation’ @tobyjlowe
Something motor racing does.
Thread ⬇️ Image
Some F1 Engineers I met told me that Homologation
Specifically the Regulators cunningly ‘changing the rules’
Forced them the develop new solutions (innovation, tralllahhh)
Details here⬇️

Homologation, Rule Changes and Forcing Innovation
bit.ly/2O6y9gI
Apparently it’s all part of a system where these innovations find their way into the mainstream.
The F1 Engineers said that domestic electric car tech started in F1, and
Here’s an unexpected application on supermarket fridge cooling

thecheckeredflag.co.uk/2017/11/willia…
More ⬇️
Read 4 tweets
whatsthepont Profile picture
Dec 13, 2020
Here’s a Thread containing
👉Deviant Librarians
👉Disconnected Jerks
👉Silver Bullets, and
👉London Taxi Cab Drivers
Interesred?
Starts with,
Knowledge Management Boomerangs that keep coming back around and @snowded ‘s 7 Principles of KM antidote.
bit.ly/3oOEluA
Principle 1. Knowledge can only be volunteered.
This post about the Disconnected Jerk illustrates.
Research from Germany where workers avoid ‘The Disconnected Jerk’ - even though they should share knowledge with them.
bit.ly/183ip3u
Deviant Librarians
A lovely example of how deep knowledge held by Librarians put them into conflict with a Perfect System.
Soulless Algorithms that wanted to ‘delete’ valuable books...
Librarians creating false IDs to protect the books...
bit.ly/2jMyYKF
Read 7 tweets
whatsthepont Profile picture
Nov 18, 2020
#til253 (361)
The average duration of an Empire is 250 years.
It’s been like that for 3000 years.
Via ‘The Fate of Empires and Search for Survival’
Sir John Glubb.
Published 1976 (bang up to date here)
Thanks @macneirr
⬇️Thread ImageImage
10 generations seems to be the influencing factor.
The way humans behave as they progress from:
Conquering ‘Barbarians’ to Decadent Luxury.
A love of money and selfishness are key markers, amongst some others you might recognise. ImageImage
Interesting one to ponder...
The Declaration of Independence was signed in 1776.
By my calculations that makes the USA 254 years old.
Glubb wrote this paper in the 1970s, 50 years ago.
Just saying...
Read 5 tweets
whatsthepont Profile picture
Jul 10, 2018
At the @BCTrustWales Building Our Local Economies event
An effective local economy is critical if you want a strong community via @BCTrustWales
You can’t argue with that
Via @nmcinroy
@CLESthinkdo are based on the Greek word ‘oikonomia’
Household Management.
‘The economy is about our households and communities, we need to construct our own economies that work for our communities’
Read 12 tweets

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