[BREAKING NEWS] #Ghibli Fans. Did you know that Ghibli has decided to allow you to use the images on this official web page so long as it is "within the bounds of common sense"? Ghibli made this decision so their creators' work can be best remembered. ghibli.jp/works/chihiro/… 
An article on Ghibli works & copyrights reveal the following reasons:
1. Insisting to protect the work might end up shortening its market life;
2. What is 'commercial' is increasingly becoming blurred in this age;
3.Returning the favor to the fans for loving the work for so long.
1. Insisting to protect the work might end up shortening its market life;
2. What is 'commercial' is increasingly becoming blurred in this age;
3.Returning the favor to the fans for loving the work for so long.
https://twitter.com/ockeysan/status/1307119386235461637
I think their wording of " 常識の範囲" means 'sensible use.' So 'within the confines of a sensible use,' meaning lawful use that does not involve any commercial transactions or infringement on the original creators such as tampering or adding unauthorized illustrations.
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