Subhash Choudhary Profile picture
Sep 19, 2020 13 tweets 2 min read Read on X
Quick thread on Hiring and building a small but very efficient team.

Hiring right people is mostly trial and error, sometime you get it right, sometime wrong. There is no way to know a person until you actually work with him.
However there are certain things we do make sure you make the right call more often than not.
1. Don't believe anything they say.. People lie all the time. specially in interviews.
2. Don't believe anything they wrote in their CV... They write things they were just a small part of and
claim skills they just know the names of.
3. Don't believe anything their references say, its a rigged game .. the only references people will give you is either there friends or someone in the company who will speak positive.
4. Don't care about their educational background or degrees. Most often its not a true indication of their skill sets, plus most degrees here is useless.
So how do you know what they are capable of ? Get them to do things you would hire them to do.
If you are hiring a designer, give him a brief about a small product and get him to do the UI/UI.
If you are hiring a UI dev, send him an actual sketch file from “your” product and let him send back a functional code.
If you are hiring a backend dev, give him the most complex part of your system and let him come back with how to solve it with a quick n dirty prototype code.
Now for each of these things, it will take time for them to do it, and thats OKay. You let them know that you will be paying for the tests if they are not hired, so they don't feel cheated or otherwise taken advantage of.
And no matter what your decision is, tell them if they are not hired, they have invested time into you and its your responsibility to let them know the result so they can improve.
Really proud of the #DreamTeam we have built at @mydukaanapp

Its 2 AM but pretty much everyone is still hustling to ship, ship and ship.

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More from @subhashchy

Dec 27, 2022
Shopify Plus Vs Dukaan - Round 2

- Page load time : Reduced by 50%
- Session duration : Increased by 47%
- Pages per session : 49% increase
- Conversion : increased by 76%

Been waiting for this for long, Let's dive in ....🧵
As we speak, a lot of store owners are migrating away from Shopify Plus to Dukaan and the latest one is Offduty.

Here is a detailed thread on the kind of impact they see after migrating their store to Dukaan from Shopify Plus.
Page Load Time reduced by 50%

Immediately after migration, we saw that the average page load time reduced by over 50%.

Here is average page load times - one week before and after the migration to Dukaan from Shopify Plus.
Read 37 tweets
Jun 14, 2022
Shopify has a SERIOUS performance problem.

Because of which you are losing thousands of dollars (or maybe more) and you don't even know this yet.

So let me demonstrate how Shopify's poor performance is impacting your D2C brand's revenues (and many other things).
Let's look at the top 4 well-known D2C brands from India, who are running on Shopify and let's run a performance test.

- boAt
- Bummer
- Urbanmonkey
- Hammer

These tests clearly shows that Shopify stores have serious speed and performance issues.
Unfortunately, Shopify won't even acknowledge.

When @suumitshah talked about this on Twitter, here is what Colin Bendell (Director of Performance Engineering at Shopify) said:

"Shouldn't be these days, most common issue is 3P content".

Well, he is 100% wrong and here's why
Read 33 tweets
Mar 13, 2022
An untold truth about India’s D2C ecommerce industry is that every one in 3 COD orders (33%) is returned undelivered to the seller (RTO).

A thread on India’s RTO problem and how Dukaan’s is fixing it with technology.

1/n
First, let’s get into the math of a typical ecommerce order on a D2C store.

The average order value (AOV) - ₹700.

Costs

Average CPO (Advertising cost per order) - ₹250
Shipping - ₹120

You already left with just about ₹330 (45%) from the AOV for procurement, ops etc
Enter 33% RTO!

You collected revenue only on delivered orders but still had to pay for ads, & shipping on all orders.

Add this as costs in your delivered revenues & you are left with very little for procurement, ops etc.

About 200rs, on an AOV of 750.

How do we solve this ?
Read 9 tweets
Oct 20, 2020
1/ The Dukaan Story.

I come from a small village in Bihar, lost my father at the age of 3 and then raised by my Mom. She worked as a tailor.
2/ Mom wanted me to do at least graduation, but we couldn't afford it so at the age of 17, I left studies and came to Mumbai looking for a job.

In Mumbai I learned computer hardware & networking for 6 months and got a job at a MNC.
3/ Technology fascinated me and I learned everything I could get my hands on, performed really well in the company and for the next 6 years I went from being a trainee to leading a team of 60 engineers, managing over 20 Lakh servers across 15,000 different customer locations.
Read 26 tweets

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