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Subhash Choudhary Profile picture
Subhash Choudhary
@subhashchy
Co-founder & CTO Dukaan. Talk to me about automating your Sales or Support with AI.
Dec 27, 2022 • 37 tweets • 11 min read
Shopify Plus Vs Dukaan - Round 2

- Page load time : Reduced by 50%
- Session duration : Increased by 47%
- Pages per session : 49% increase
- Conversion : increased by 76%

Been waiting for this for long, Let's dive in ....🧵 As we speak, a lot of store owners are migrating away from Shopify Plus to Dukaan and the latest one is Offduty.

Here is a detailed thread on the kind of impact they see after migrating their store to Dukaan from Shopify Plus.
Jun 14, 2022 • 33 tweets • 11 min read
Shopify has a SERIOUS performance problem.

Because of which you are losing thousands of dollars (or maybe more) and you don't even know this yet.

So let me demonstrate how Shopify's poor performance is impacting your D2C brand's revenues (and many other things). Let's look at the top 4 well-known D2C brands from India, who are running on Shopify and let's run a performance test.

- boAt
- Bummer
- Urbanmonkey
- Hammer

These tests clearly shows that Shopify stores have serious speed and performance issues.
Mar 13, 2022 • 9 tweets • 2 min read
An untold truth about India’s D2C ecommerce industry is that every one in 3 COD orders (33%) is returned undelivered to the seller (RTO).

A thread on India’s RTO problem and how Dukaan’s is fixing it with technology.

1/n First, let’s get into the math of a typical ecommerce order on a D2C store.

The average order value (AOV) - ₹700.

Costs

Average CPO (Advertising cost per order) - ₹250
Shipping - ₹120

You already left with just about ₹330 (45%) from the AOV for procurement, ops etc
Oct 20, 2020 • 26 tweets • 8 min read
1/ The Dukaan Story.

I come from a small village in Bihar, lost my father at the age of 3 and then raised by my Mom. She worked as a tailor. 2/ Mom wanted me to do at least graduation, but we couldn't afford it so at the age of 17, I left studies and came to Mumbai looking for a job.

In Mumbai I learned computer hardware & networking for 6 months and got a job at a MNC.
Sep 19, 2020 • 13 tweets • 2 min read
Quick thread on Hiring and building a small but very efficient team.

Hiring right people is mostly trial and error, sometime you get it right, sometime wrong. There is no way to know a person until you actually work with him. However there are certain things we do make sure you make the right call more often than not.