Working on democratizing experimentation? Here are the resources that I used to 10x volume of experiments at Yelp
1 Good experimentation strategy
2 Focus on people over tech
3 Avoid common gotchas
4 Prioritize for impact
5 Building your own platform
6 Build safeguards
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1. Good experimentation strategy
- Furthers understanding of users not just metrics
- Has a strong well reasoned hypothesis
- Ensures you can learn why it didn’t & did work
- Instruments & defines metrics upfront
- Define the measurement strategy upfront & get alignment
- Conduct AA tests to spot buggy infra issues
- Factor in outliers while computing the metrics
- Most interesting treatment effect is found in segments
Invest in Guardrail metrics in addition to decision metrics to guard key parts of the business from unwarranted impact by other experiments. Especially important when the volume of experiments starts to go up.
🎖️US Army's Intelligence battlefield operating system (BOS) is one of the best playbooks for competitive info gathering for product dev. It consists of the following functions:
1 Plan
2 Prepare
3 Collect
4 Process
5 Produce
Analyze, disseminate and assess occur throughout.
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Intelligence BOS is one of seven operating systems-Intelligence, maneuver, fire support, air defense, mobility/countermobility/survivability, combat service support (CSS), & command & control⎯that enable commanders to build, employ, direct & sustain combat power
1 Plan - includes assessing the situation, envisioning a desired outcome, identifying pertinent info & intel requirements, developing a strategy for intel, surveillance & reconnaissance (ISR) ops to satisfy those requirements, directing intel ops, and sync the ISR effort.