I wonder how much crazy guerilla marketing goes completely unnoticed. Imagine e.g. trying to drive the adoption of something like Cash App: you have ppl reply to *every single* FB marketplace and craigslist ad with "I want this, do you use Cash App?" and then never message again.
Would it increase adoption? Some percent of them would download the app! Would anyone be able to tell you were doing it? Potentially never, unless people talk.
So my question is how many campaigns do crazy footwork like this, where we might never know unless people talked?
So my question is how many campaigns do crazy footwork like this, where we might never know unless people talked?
Reddit (famously) faked users early on, which is probably common and the only adjacent real life example I can think of.
(let me be clear that Cash App did not do this, its just hypothetical. Their marketing team is genius in other ways.)
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