SEO helped me generate over $350k in the last three years (over $200k in 2020 alone).
Indiehackers that focus on SEO tend to have more success than those who don't.
I'll break down what makes it so valuable.
THREAD
Indiehackers that focus on SEO tend to have more success than those who don't.
I'll break down what makes it so valuable.
THREAD
1. Demonstrated Demand 🗣
If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.
There's no guessing. You can see the search volume for different markets to determine its size.
People want what you're selling.
If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.
There's no guessing. You can see the search volume for different markets to determine its size.
People want what you're selling.
2. Search Intent 🔍
SEO is so different from social media, simply because the people typing in keywords are warmer leads.
If you're on FB and see a promotion, it's mildly annoying. If you're on Google, you're looking for that thing anyways.
They're ready to buy something.
SEO is so different from social media, simply because the people typing in keywords are warmer leads.
If you're on FB and see a promotion, it's mildly annoying. If you're on Google, you're looking for that thing anyways.
They're ready to buy something.
3. Ownership 👑
You hear it all the time - people say to write on your own blog, host your own email list, etc.
SEO allows you to do just that. It drives traffic to the most valuable assets you have. You don't need other platforms.
You can do whatever you want on your website.
You hear it all the time - people say to write on your own blog, host your own email list, etc.
SEO allows you to do just that. It drives traffic to the most valuable assets you have. You don't need other platforms.
You can do whatever you want on your website.
4. Traffic Value 💰
I pay ~$2.5k/month for 3k clicks using Google search ads.
I also get an average of 250 clicks/day through SEO, working out to be 10500 clicks/month.
That's ~$8750 in free traffic every month.
I pay ~$2.5k/month for 3k clicks using Google search ads.
I also get an average of 250 clicks/day through SEO, working out to be 10500 clicks/month.
That's ~$8750 in free traffic every month.
5. Targeted Traffic 🎯
You don't need a ton of people on your website to make good money. Just the right people.
SEO allows you to double down on the traffic that is generating most of your revenue.
Other forms of marketing draw in users that just want to poke around, not buy.
You don't need a ton of people on your website to make good money. Just the right people.
SEO allows you to double down on the traffic that is generating most of your revenue.
Other forms of marketing draw in users that just want to poke around, not buy.
6. Long-term Actions 🛣
You have to think about what's most valuable for the customer, and write content that is actually valuable.
This allows you to build your business sustainably, instead of trying a bunch of short-term marketing hacks.
This builds real businesses.
You have to think about what's most valuable for the customer, and write content that is actually valuable.
This allows you to build your business sustainably, instead of trying a bunch of short-term marketing hacks.
This builds real businesses.
7. Build once, sell twice. h/t @jackbutcher
Using SEO, you don't have to constantly churn out new content if your content is incredible.
I built my entire business in the first few years based on ~4 targeted blog posts.
Make something valuable and it will serve you for years.
Using SEO, you don't have to constantly churn out new content if your content is incredible.
I built my entire business in the first few years based on ~4 targeted blog posts.
Make something valuable and it will serve you for years.
8. It's Competitive 👨👩👧👧
And that's a good thing. That means it's valuable. That means real businesses are investing in it.
It's real, valuable work. Not just vanity metrics. You're getting real people to your business.
If you're good at SEO, you're good at something valuable.
And that's a good thing. That means it's valuable. That means real businesses are investing in it.
It's real, valuable work. Not just vanity metrics. You're getting real people to your business.
If you're good at SEO, you're good at something valuable.
9. Syphon Audiences 🧪
It doesn't matter who has the biggest audience, if there's people, they're searching things they're interested in on Google.
Because of this, you can get people from any audience into your front door.
You can start building your own.
It doesn't matter who has the biggest audience, if there's people, they're searching things they're interested in on Google.
Because of this, you can get people from any audience into your front door.
You can start building your own.
10. The Best Wins 🏆
Black hat SEO is mostly a thing of the past. You can't game SEO anymore.
Only the best content, the most relevant results, and the websites that actually help customers will win.
If you're the best, you can win. Big time.
Black hat SEO is mostly a thing of the past. You can't game SEO anymore.
Only the best content, the most relevant results, and the websites that actually help customers will win.
If you're the best, you can win. Big time.
11. It's Wide Open 📈
Every day new queries are searched on Google, and the algorithms are generating relevant results for the traffic.
Even the most competitive niches and markets have incredible amounts of long-tail opportunity.
Start small. Start specific. Build value.
Every day new queries are searched on Google, and the algorithms are generating relevant results for the traffic.
Even the most competitive niches and markets have incredible amounts of long-tail opportunity.
Start small. Start specific. Build value.
12. Automation Is King 🤴
SEO lets you focus on systems, rather than day-to-day tasks that take up all of your time.
Automated traffic. Automated free trials. Automated customers. Automated growth.
Use new content to build momentum for your automation machine.
SEO lets you focus on systems, rather than day-to-day tasks that take up all of your time.
Automated traffic. Automated free trials. Automated customers. Automated growth.
Use new content to build momentum for your automation machine.
13. It's Not Rocket Science 🚀
Simplest SEO strategy for Indiehackers:
Answer the Internet's questions with your product being the solution.
Write the best content for keywords your customers are typing into Google.
Simplest SEO strategy for Indiehackers:
Answer the Internet's questions with your product being the solution.
Write the best content for keywords your customers are typing into Google.
14. SEO Will Be Around Forever ⏳
Search engines are part of what makes the Internet so powerful.
Search engines need to algorithmically bring up the best content/results, and you can be that result.
People will always be looking for solutions to their problems.
Search engines are part of what makes the Internet so powerful.
Search engines need to algorithmically bring up the best content/results, and you can be that result.
People will always be looking for solutions to their problems.
15. SEO Compounds ⤴️
When you first start, not much will happen.
As you provide more and more value, Google will notice. People will notice.
The more people click on your results, the more Google trusts your content.
New content ranks faster. Old content ranks higher.
When you first start, not much will happen.
As you provide more and more value, Google will notice. People will notice.
The more people click on your results, the more Google trusts your content.
New content ranks faster. Old content ranks higher.
16. SEO Is Consistent 🍯
You don't have to worry about where your traffic will come from.
You don't have to figure out how to generate traffic today.
You can make reliable predictions about the future of your business.
New customers will to show up on your website every day.
You don't have to worry about where your traffic will come from.
You don't have to figure out how to generate traffic today.
You can make reliable predictions about the future of your business.
New customers will to show up on your website every day.
17. SEO Works For All Types Of Businesses 🌐
It doesn't matter what you're selling or who you're selling to.
Maybe you're selling vidalia onions on the Internet like @searchbound.
If people are searching for it, and it's something they can buy, SEO works for you.
It doesn't matter what you're selling or who you're selling to.
Maybe you're selling vidalia onions on the Internet like @searchbound.
If people are searching for it, and it's something they can buy, SEO works for you.
18. SEO Is Free 🆓
Okay, it's not "free". It requires time.
It's the perfect investment for an Indiehacker that doesn't have any capital to spend.
Invest your time into writing well, producing great content, and over time you can convert your time into capital.
Okay, it's not "free". It requires time.
It's the perfect investment for an Indiehacker that doesn't have any capital to spend.
Invest your time into writing well, producing great content, and over time you can convert your time into capital.
19. SEO Is Inevitable ♼
Google HAS to serve results for just about any keyword users search for.
When you put out content, and index it, Google will start showing your content to test it's quality.
You get exposed to new traffic you never even thought of exploring.
Google HAS to serve results for just about any keyword users search for.
When you put out content, and index it, Google will start showing your content to test it's quality.
You get exposed to new traffic you never even thought of exploring.
20. SEO Is First In Line 🥇
A quick Google is one of the first ways many people start to address problems they're solving.
This is how you can beat out legacy products in your space.
People don't know about the competitors, but they see your product, and it works for them.
A quick Google is one of the first ways many people start to address problems they're solving.
This is how you can beat out legacy products in your space.
People don't know about the competitors, but they see your product, and it works for them.
21. It Helps You Make Good Decisions ❓
If people aren't searching for it, it probably doesn't matter. There's obvious exceptions, but it's a good rule to follow.
Make products people are searching for. Solve problems people actually have.
Write content that matters.
If people aren't searching for it, it probably doesn't matter. There's obvious exceptions, but it's a good rule to follow.
Make products people are searching for. Solve problems people actually have.
Write content that matters.
22. SEO Is Anonymous 🎭
It doesn't matter who you are, where you're from, or what you look like.
If you put out the best content, Google will bring you traffic.
You do need skills. You don't need credentials.
Permissionless leverage. h/t @naval
It doesn't matter who you are, where you're from, or what you look like.
If you put out the best content, Google will bring you traffic.
You do need skills. You don't need credentials.
Permissionless leverage. h/t @naval
23. SEO Establishes Trust 🔐
A well written piece of content builds trust.
If you show up in the top 10 results you're seen as trustworthy.
If you deliver on your promise, people will trust you and follow your CTA.
More trust = more sales.
A well written piece of content builds trust.
If you show up in the top 10 results you're seen as trustworthy.
If you deliver on your promise, people will trust you and follow your CTA.
More trust = more sales.
24. SEO Tells You What To Do Next ⏩
When you start to grow your organic content through SEO, you'll find hidden keywords and niches not found in keyword research tools.
And because you already rank for those keywords, you can double down on them and find new ones.
Win win.
When you start to grow your organic content through SEO, you'll find hidden keywords and niches not found in keyword research tools.
And because you already rank for those keywords, you can double down on them and find new ones.
Win win.
25. You Can Do It Yourself 💃
If you can write, you can rank.
It doesn't require teams. You don't need to outsource it.
A little bit every day compounds over time.
You become a one person content machine.
If you can write, you can rank.
It doesn't require teams. You don't need to outsource it.
A little bit every day compounds over time.
You become a one person content machine.
26. SEO Can Start From Nothing 0️⃣
No existing audience required. No existing network required. No social media required.
The business mentioned in the first tweet does nothing on social media. I basically reserved the usernames, that's it.
When you have nothing, SEO is great.
No existing audience required. No existing network required. No social media required.
The business mentioned in the first tweet does nothing on social media. I basically reserved the usernames, that's it.
When you have nothing, SEO is great.
27. SEO Example ☕️
One of my favorite examples of the power of SEO comes from @nateliason over at @growthmachine__.
This case study documents going from 0 to 150,000 visitors/month in 8 months.
Four posts per week. Great keyword research.
growthmachine.com/blog/seo-case-…
One of my favorite examples of the power of SEO comes from @nateliason over at @growthmachine__.
This case study documents going from 0 to 150,000 visitors/month in 8 months.
Four posts per week. Great keyword research.
growthmachine.com/blog/seo-case-…
28. SEO Is Well Understood 🧠
There are many more people who are much more qualified than me to talk about SEO. They write incredible guides to get you started.
One of my favorite resources for learning SEO is @backlinko.
Learn the basics of SEO 👇
backlinko.com/seo-tutorial
There are many more people who are much more qualified than me to talk about SEO. They write incredible guides to get you started.
One of my favorite resources for learning SEO is @backlinko.
Learn the basics of SEO 👇
backlinko.com/seo-tutorial
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