It's 2023 and you want to boost your SEO traffic. Don't create new content - refresh what you already have!

I made a video that shows my exact steps for refreshing existing content to rank higher for keywords I already rank for (huge value for businesses): Step 1: Make your content more relevant for 2023.

Things change over time. This causes your content to become stale.

Improve your content by adding or changing any information that may have changed over the last year.

Add the current year to your titles to signal relevance.

Free SEO course:

https://twitter.com/jdnoc/status/1585639210174013440

The website hosting platform you choose for your content can dramatically impact your SEO performance.

Here are my recommended hosting platforms:

1. Webflow
2. Wordpress
3. Static sites

Watch the video to learn more about what's important when choosing a hosting platform: A solid honorable mention:

https://twitter.com/theandreboso/status/1589989870436745216?s=20&t=R1kB7zJsahMSB6aSohA8Xg

Some of the highest traffic, lowest competition keywords on Google are brand searches.

People don't search for "shoes" or "laptops". They search for "Nike shoes", or "Apple laptops".

Here's how to syphon a competitor's traffic to build your own audience or business: Syphon or Siphon?

After three years of being an Indiehacker (solo founder), a husband, and a father of 3 young kids, I finally have dialed in on a routine that works consistently for the whole family.

I find it highly productive. It reduces a lot of friction (mainly around communication).

🧵 Every couple of months my wife and I would try something different with our schedules.

They were generally centered around when I got work done, and when she got work done.

When you've got 3 young kids (5, 3, and 1), you have to schedule work or it won't happen.

The two most important aspects of an internet business:

- Signaling trust to platforms.
- Signaling trust to customers.

This is so fundamental, and it's blowing my mind.

It seems abstract, but I can explain:

🧵 For any business, both online and offline, trust is *everything*.

Customers need to trust you'll deliver what you're selling, and they'll get the value they expect.

Platforms & institutions need to trust you are who you say you are, and that you're a credible source/business.

Why I take advice from almost no one (and why you shouldn't either):

[Thread] 1. Responsibility for Outcomes

When someone gives advice,

unless they're employed with you and directly benefit from the results,

they have no "skin in the game".

They have experience and ideas, but they could care less what results you get from following the advice.

How to build an audience using a content flywheel

(how people like @SahilBloom, @JamesClear and @jackbutcher build massive attention & audiences)

👇 👇 👇 This model is used widely, but is often overlooked because it takes time (years), effort, and focus.

It's not "sexy". It's hard.

The great thing about building an audience using a content flywheel is that you can learn everything as you go.

Here's the steps:

My blueprint for transitioning from employment to entrepreneurship

👇 👇 👇 If you're looking to have more control over your life, finances, and future, keep reading. This is for you.

First, I'll talk about why someone would want to transition from employment to entrepreneurship.

Getting started with SEO 101:

If you to start getting some organic traffic from Google, but don't know where to start, here's how I recommend getting started.

I'll outline:

- On Site SEO
- Basic KW Research
- Longtail Traffic
- Content Approach

Let's go 👇 SEO is about trust.

Everything stems from trust.

If Google trusts your site, it will promote you to searchers.

If people trust your title(s), they'll click your links.

If people trust the content they are reading, they'll share & give backlinks.

Trust signaling is the goal.

Waking up and working before anyone else is awake allows you to get important but not urgent work done.

Once other people are awake, they make other things seem more urgent. You lose clarity on what's actually important.

This helps you achieve long-term goals faster. "I'm not a morning person..."

The only secret to getting up early is going to bed early. That takes discipline.

If you've been in bed for 8 hours, it's not hard to wake up at 5AM.

But that means you're in bed by 9/9:30 PM.

Ideally (for best sleep), tech free after 8 PM.

SEO helped me generate over $350k in the last three years (over $200k in 2020 alone).

Indiehackers that focus on SEO tend to have more success than those who don't.

I'll break down what makes it so valuable.

THREAD 1. Demonstrated Demand 🗣

If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.

There's no guessing. You can see the search volume for different markets to determine its size.

People want what you're selling.

I've got an easy starter Indiehacker business.

@thepatwalls turned me on to this.

The website template .net makes customizable document templates.

It gets over 2M (!) organic search clicks per month.

You can easily niche it down, make it better, and make a small business. Niches:

Accounting Templates
Credit & Collection
Documents
Finance Templates
Graphic Templates
HR Templates
Internet & Technology Templates
Legal Templates
Logos
Marketing Templates
Planning & Management
Presentations
Print Templates
Sales Templates
Stationery
Website Templates

I had a chat with @thepatwalls yesterday.

It was our first time on a call - we've DM'd in the past but nothing crazy.

I wanted to highlight some of the topics that were brought up, because most of the conversation was about how hardly anyone talks about this stuff.

Thread 👇 🛣 Long term thinking & actions

So many people are only taking action when it benefits them right now. You're getting paid by the hour. Or you see the results instantly.

The most successful people are able to delay their success and keep building in silence. It compounds.

I've been working on a new routine. I'm actually quite proud of this one, it ticks all of the boxes for me.

5AM - Write.
8AM - Take kids out (hike, playground, etc.).
10:30AM - Get ready for work day.
11AM - Work (code), reading, communicating.
4PM - Home for dinner.
10PM - Bed. What I love about this routine is it gives everyone everything they want.

My kids get time spend with their dad.

My wife gets time to do her work/art (and get ready for the day without kids).

I get uninterrupted time to do my work, and I get to spend time with my family.

This is the blueprint I've followed to build my own business/income in ~4 years. This is how I learned to make websites + apps, learned SEO, learned how to write well, and how to grow my SaaS product.

👇 Get your time right by eliminating most entertainment and leisure.

Produce (work) more than you consume (watch/read/listen to entertainment).

Work intentionally, have fun intentionally, create a balance that you control. Free up a few (3-4) hours a day.

If you want to be successful in every area of life, consistency is the key.

Here are 10 scenarios to reinforce that claim.

1. Who is a better employee?

The one who works hard and shows up consistently? Or the one who only works when they are motivated? 2. Who is a better parent?

The one who consistently loves, provides, disciplines, and is a role model for their children? Or the one who comes and goes whenever they feel?

Sometimes I feel like an imposter because haven't experienced alternatives.

My app is serverless. Never built a traditional database app.

My business is SaaS. Never sold something that's a one-time purchase.

My marketing is SEO. Never sold anything on social media. I can't tell you what's "best". I can only tell you what I've done, and why it works for me (that's really all anyone can do).

Don't forget where you came from.

@ClosetTools stats from (close to) the beginning 👇

https://twitter.com/jdnoc/status/1013250074602803201

My take on "The main thing": justinjackson.ca/the-main-thing. Inspired by the conversation on the @IndieHackers podcast with @mijustin and @tylertringas .

I was able to build a moderately successful product with seemingly zero unfair advantages.

Thread 👇 This is an interesting discussion, because I think @mijustin is right about the market determining the success of your SaaS product.

There's so much context around why some succeed and why some don't.

I want to offer some insights since I had almost zero unfair advantages.

January was a solid month for Closet Tools.

MRR: $17184.25 (+5.59%)
Organic Traffic: 4624 (+13.42%)
New Trials: 245 (+8.89%)
Sessions: 11202 (+21.99%)

I think the stats look better than they are. Last month was very slow. But still growing!

Here's what's coming up in Feb.👇 📅 Annual Billing

I've long known that yearly billing is a great asset for a SaaS business.

After watching this video 👇 it's been a top priority for me.



Now that I figured out some Stripe stuff - it's coming this week!