So you just finished having a conversation with mum..
And it looked like it was a mere conversation...
I mean, she quietly let you air your opinion and defend yourself..
And she calmly explained why Chika is the right man for you.
You...
...don't have a man anyway but you want to go and think about it.
Then you hear, "If you don't consider Chika, shey you know Mrs. Obiagu's daughter, the girl that just came back from U.K... Eh, I saw her with Mama Chika.
I'm telling you because there are like three good men..
..left on earth. If you don't decide fast, we'll stay in this house together. I'm in my husband's house though."
You see that last emotional close?
E. Dey. Work.
Give your reader something to think about.
Something like...
"This could be the last Thursday you ever...
...experience that frustrating pain in your anus.
From tomorrow, you could be the happiest person, living free from piles. And by next week Thursday, pile will only be a memory you can laugh about.
This will be you once you place your order right now."
You could vary your...
...close but the aim is to leave a lasting impression that this would be the best decision they would make.
Validating their conviction.
That Mummy-like final warning that touches your emotions. Include it in your copy.
Retweet if you read to the end.
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When a prospective customer tells you this, it's one thing.
She doesn't think your stuff worths that amount.
It's not about your price.
It is about how she perceives what you offer.
If she just didn't have the money, that won't be the tone.
So what can you do here?
The easiest is to compare. 1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.
2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?
3. Compare your price to the price of stuff she gets regularly. E.g. #12k will buy you a meal at Dominos and Coldstone not more than thrice.
4. Compare your price to what people like her spend. E.g. This other chic bought sth that wasn't even up to this for #15k and she's glad.